CRM & CDP Technical - Integration Analyst
Listed on 2026-09-24
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IT/Tech
CRM Systems & Management, IT Business Analyst, Data Engineering
WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!
If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.
For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Don’t miss this opportunity! Submit your application by October 6, 2026 to be considered for this exciting opportunity.
WHAT YOU'LL BE DOINGAir Canada Vacations is executing a major business and technology transformation program (“Leapfrog”), including the implementation of a new Microsoft Dynamics CRM and Bloomreach Customer Data Platform (CDP). This role is responsible for the technical oversight of data and integrations to ensure CRM and CDP are implemented as scalable, secure enterprise platforms and integrated with ACV’s broader ecosystem (e.g., reservations system, digital channels, and downstream platforms).
RolePurpose
Own the technical and integration oversight for the Microsoft Dynamics CRM and Bloomreach CDP implementation—ensuring data integrity, identity resolution, and reliable integrations across ACV systems. Acting as ACV’s internal technical authority, you will work with architects and system integrators to validate designs, reduce delivery risk, and help ACV retain the knowledge needed for stable post‑go‑live operations
Key Responsibilities- Serve as the technical CRM/CDP SME within IT throughout implementation.
- Define and validate CRM/CDP data model requirements and data flows supporting unified customer profiles.
- Define/validate identity resolution and matching logic (deduplication, stitching, and rules needed to unify customer profiles
- Define/validate data ingestion patterns (batch and real‑time options) and oversee data onboarding approach with vendors.
- Partner with architects and system integrators on CRM–CDP integration design and end‑to‑end data movement across systems.
- Provide technical input on interfaces and integration mechanisms (e.g., REST APIs, webhooks, file-based imports) relevant to CDP ingestion/export needs
- Ensure non‑functional requirements are addressed, including data quality, performance, security, and compliance
- Participate in system/integration testing, data migration validation, and production readiness activities.
- Create and maintain technical documentation and support internal knowledge transfer to enable ACV to operate and enhance CRM/CDP post go‑live.
- Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related technical field
- An equivalent combination of education and relevant technical experience will be considered
- Microsoft Dynamics 365 certifications (e.g., Customer Engagement, Customer Service, Sales, or Solutions Architect track)
- Microsoft Power Platform certifications (Power Platform Functional Consultant or equivalent)
- Customer Data Platform (CDP) certifications (Bloomreach preferred; Salesforce CDP, Adobe, or equivalent acceptable)
- Data or integration‑related certifications (data modeling, data engineering
- 5+ years of experience as a System Analyst / Technical Analyst supporting enterprise platforms.
- Strong hands‑on experience with MS Dynamics 365 CRM / Customer Engagement in areas such as architecture concepts, data model, & integrations.
- Experience supporting CDP implementations;
Bloomreach experience is an asset. - Identity resolution / customer profile unification concepts (matching rules, deduplication).
- Knowledge of…
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