Product Manager, Operational Marketing and Market Analysis

Location: Mirabel

Product Manager, Operational Marketing and Market Analysis

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Product Manager, Operational Marketing and Market Analysis

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Main Functions

Reporting to the Marketing Group Manager and working closely with other product managers on the team, the Product Manager, Operational Marketing and Market Analysis will play a crucial role in managing and implementing operational marketing plans. Additionally, alongside the Marketing Group Manager responsible for market data, the Product Manager will conduct in-depth market analyses to support our business strategies. The Product Manager will also collaborate with the Research and Development department to manage the production of batches intended for clinical studies.

Responsabilities

Product Management :

• Prepare product launches and manage the product ranges for which the Product Manager will be responsible.
• Develop promotional/media plans to support the launch.
• Develop associated promotional materials (brochures, videos, promotional tools, etc.) and dedicated media campaigns.
• Collaborate with external partners to create tools, managing parameters such as deadlines, costs, and quality.
• Utilize R&D data in customer/user arguments.
• Assist product managers in implementing marketing actions (digital, social media, media placement, etc.).
• Present new commercial campaigns to field teams (training, animation) and create their sales/re-sales tools (visit aids, commercial arguments, scientific rationale, product presentations, etc.).
• Monitor and analyze the performance of launches and promotional tools.
• Conduct competitive intelligence on specific health areas.

Market Analysis :

• Collect, analyze, and interpret market data from various sources to provide a comprehensive view of market trends and behaviors (global or specific countries/geographical areas).
• Participate in conducting market studies or cross-sectional analyses to facilitate prospecting and write reports and summaries to help understand market dynamics for internal and external clients.
• Conduct market intelligence, particularly for the North American market: analyze BtoC sales databases and consumer data, analyze products on the market and their composition.
• Support sales teams on ad-hoc projects (e.g., preparing for meetings with clients to enrich a presentation with relevant market data).

Clinical Batch Management:

• Participate in strategic thinking on the design of clinical studies conducted internally or in collaboration with external partners.
• Coordinate the launch of clinical batch production in collaboration with R&D, planning, quality, and production.
• Monitor and ensure the proper conduct of the study until the blind is lifted.

Employment Conditions

• Type of employment: permanent position
• Workplace: 12035 Arthur-Sicard Street, Mirabel, Quebec, J7J 0E9 (Harmonium 2 Plant)
• Schedule:
  
  37.5 hours/week from Monday to Friday (hybrid model according to the planned modalities)
• Salary: $60,940 to $75,360 with the possibility of performance bonuses
• Collective insurance program and approved retirement plan

Contact Information:

Lallemand Health Solutions Inc.

17975 Rue des Gouverneurs, Mirabel

QC J7J 0E9 Phone:

Note: The use of the masculine gender is employed without discrimination and for the purpose of simplifying the text.

Technical skills

Required

• Bachelor's degree in science combined with relevant training/experience in marketing
• At least 3 years of experience in operational marketing and market analysis
• Knowledge of the dietary supplements market for human and animal health

Personal abilities

Required

• Adaptability, organizational skills, priority management, and autonomy

Other

• Excellent computer skills (Word, Excel, PowerPoint)
• Reactivity, anticipation skills, and ability to be proactive
• Excellent communication skills in both official languages (French and English, spoken and written) and ease in working in an international context
• Excellent computer skills (Word, Excel, PowerPoint)

Organization

Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 5,000 people working in more than 45 countries on 5 continents.

Lallemand Health Solutions specializes in the production of probiotics intended to serve the agri-food, parapharmaceutical, and pharmaceutical industries. With its manufacturing processes adhering to the highest standards of quality, the company provides probiotic strains that help millions of people improve their health and well-being.

On top of its extensive portfolio of ready-to-use probiotics (Lacidofil, Probiokid, Probio'Stick, Protecflor), the Health…