Enterprise Software​/systems – Head of Global Marketing

Our client is a profitable, Canadian intelligent IP software/systems company that provides powerful business solutions to enterprise clients around the world. The company’s mission is to deliver the highest value to its clients, with unparalleled industry specific solutions that are based on their advanced proven technologies and feature-rich enterprise suite of applications, professionally delivered with the breadth and depth of expertise harnessed by their employees.

The firm’s commitment to the well-being of its employees, customer satisfaction and trust-based relationships is steadfast and unwavering. The combination promises to maintain our client as an undisputed leader in its field.
Our client is award winning and growing rapidly into new and emerging markets. Managing and leveraging their innovative technologies to their ever-changing markets continues to present significant opportunities for the firm. The marketing aspects of this collective task will be the responsibility of the Vice-President Marketing.
This is an outstanding opportunity that features:
Strong industry and company growth
Well established, committed leadership
An opportunity to make a real difference
Diverse, inclusive high performing team and a healthy work environment
Scope of Position
The purpose of the position is to lead the growth of our client by increasing end-customer and channel partner demand for its solutions through the strategic management of the marketing function to the firm’s core target markets and geographies.
The position is responsible for setting the marketing strategy and executing the key initiatives and tactics to further our client’s leadership in their highly evolving marketplace. The position includes responsibility for demand generation, integrated marketing campaigns, marketing communications, brand and corporate identity management, online strategy and digital programs, advertising, public relations and trade shows and events.
Success is determined by measurable results for the business and the position requires a broad, pragmatic business perspective combined with a creative, marketing savvy that will allow the company to stand-out among its competition in the marketplace. The candidate must have a proven track record of tactical execution and able to deal with multiple initiatives at the same time. This role works with all global regions.

For clarity, this is not only a marketing communications role, but one that covers all elements of marketing with a significant focus on demand generation as the company expands in the marketplace.
The role is ideally Ottawa-based.
Functional Tasks
Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.
Work closely with the Chief Sales and Marketing Officer, regional Sales Leaders, Product Management and Product Marketing to understand the strategic product direction and target market requirements
Lead the demand generation efforts across all marketing mix elements and team members responsible for those functions. This includes the leadership of the inside sales function and leveraging their efforts to convert multi-touch campaigns into revenue opportunities for the channel and/or direct touch sale teams
Develop messaging and unique value propositions and bring them to life via integrated campaigns that rise above the clutter. Significant focus on new product launches and accelerating time to revenue
Provide guidance and expertise on optimal tactics and promotional vehicles to achieve business objectives
Work with sales to ensure our marketing communication plans match sales value proposition both globally and regionally
Lead the use of marketing and sales automation solutions to increase effectiveness of marketing efforts and sales productivity
Lead and manage the events function including large industry trade shows, regional roadshows, and channel events. Launch campaigns and products in coordinated efforts at key events and opportunities
Deliver world-class and compelling content to grow the firm’s share of voice in the market. Continuously evolve the firm’s online presence, keeping…