Senior Manager, Regional Marketing

Location: Montreal

Description

About the role

We are seeking a Regional Marketing Manager for Latin America and the Caribbean to position our brand and transform marketing into a true business growth enabler.

This role exists to drive WSP’s growth in the region, strengthening our reputation as a visible, trusted, and leading brand across the markets where we operate.

This person will ensure that global brand and marketing strategies are relevant, impactful, and aligned with business growth objectives, connecting WSP’s global vision with the realities of each market in the region.

You will act as a strategic advisor to business leaders and commercial teams, helping to enhance WSP’s market presence and enable business growth across key sectors.

Role Purpose

This role is designed to make marketing a true growth engine for WSP — connecting strategy, brand, and business to strengthen our leadership and accelerate expansion across the Latin America and the Caribbean.

What You’ll Do

•Execute regional brand positioning and awareness strategies, establishing WSP as a leading brand, technical reference and trusted advisor in the region.•Partner with business leaders and the strategic growth team to connect marketing with commercial outcomes, driving opportunity generation, key account development, and participation in strategic bids.•Collaborate on the design of go-to-market strategies by sector, prioritizing markets with the highest growth potential.•Collaborate

in the Account-Based Marketing (ABM) programs targeting strategic accounts.•Lead high-impact campaigns and strategic events, translating global initiatives into locally relevant activations.•Collaborate closely with global and regional teams to ensure alignment, coherence, and excellence in execution.

What We’re Looking For

•A professional with at least 12 - 15 years of B2B marketing experience, ideally within engineering, architecture, consulting, or professional services.•Bachelor’s degree in marketing, communications or related field required;
Master’s degree preferred.•Proven experience in brand positioning, commercial growth, and strategic marketing within global and matrix organizations.•Deep understanding of the complex B2B sales cycle including public sector procurement.•Experience in integrated campaigns, strategic events and sponsorships, and Account-Based Marketing (ABM).•Proven experience in developing and executing marketing strategies in a matrixed context.•Strong understanding of the market landscape, client needs, and growth drivers.•Strong

ability to influence and work collaboratively across multiple stakeholders as well as global, regional, and corporate services teams to deliver best-in-class marketing initiatives and ensure seamless integration across functions.•Excellent analytical, communication, and leadership skills.•Fluent in English.
Qualifications

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