Programmatic Specialist, CTV and Mobile; French Services; Telework/Hybrid
Location: Montreal
Position Title:
Spécialiste programmatique, CTV, MobileStatus of Employment:
Contractee Long-Term (Durée déterminée)Position Language Requirement:
FrenchLanguage
Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
:59 PMRole
As our Programmatic Specialist, Connected TV (CTV) and Mobile, you’ll be central to our marketing strategies across the rapidly evolving CTV and mobile platforms. You’ll drive our efforts to maximize subscriber acquisition and engagement for Radio-Canada products, including our portfolio of over 40 newsletters and three mobile apps. From strategic planning and campaign optimization to data analysis and expert consultation, your deep understanding of industry trends will keep our teams at the forefront of innovation.
Responsibilities:
Planning
Develop and document marketing strategies for connected TV (CTV, FAST channels, OTT) and mobile to achieve acquisition and engagement goals.
Draft media plans derived from the connected TV, mobile app and newsletter portfolio strategies.
Continuously monitor new trends, emerging advertising formats, targeting and tracking technologies, and best practices in the CTV and mobile spaces.
Define and activate marketing tactics within the user journey to maximize the impact of every touchpoint.
Identify and recommend the best advertising platforms and audience segments to meet objectives across various media ecosystems.
Organizing
Create and maintain best practice guides, campaign templates and training documents to enhance the expertise of in-house teams, including the media planning team.
Set up campaign structures in advertising platforms (e.g., DV360, Google Ads, Apple Ads), ensuring CM360 tracking is correctly implemented for accurate performance measurement where applicable.
Work closely with the digital, editorial and distribution teams to ensure that enterprise strategies for mobile platforms and connected TVs seamlessly align with our overall objectives.
Monitor budgets for CTV and mobile campaigns, ensuring optimal investment allocation and continuous optimization.
Leading
Configure and launch digital campaigns on advertising platforms according to established media plans.
Act as the primary point of contact and expert adviser for all questions related to connected TVs, mobile apps and paid tactics for acquiring new newsletter subscribers.
Proactively share emerging trends, analysis and key learnings with all relevant teams through presentations or internal communications.
Monitoring
Track campaigns daily based on key performance indicators (KPIs).
Actively optimize campaigns to achieve objectives.
Manage campaign budgets and ensure an optimal pace of delivery to stay within allocated funds.
Deeply analyze campaign data to extract relevant insights. Produce clear performance reports, conduct post-campaign reviews and make informed recommendations for future initiatives.
Your profile:
Bachelor’s degree, or substantial equivalent experience, in digital marketing, advertising, communications or a related field
Minimum three (3) to five (5) years’ relevant experience in programmatic advertising, with demonstrated specialization in mobile and/or connected TV platforms
Excellent knowledge of one or more programmatic buying platforms (DSPs); proficiency in Display & Video 360 (DV360) essential
Hands-on experience with an ad server, ideally Campaign Manager 360 (CM360)
Strong understanding of the CTV/OTT advertising ecosystem
Excellent French proficiency and a good understanding of English, spoken and written
Required skills:
Strategic and…
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search: