ST-EUSTACHE - Analytical Marketing Strategist

ST-EUSTACHE - Analytical Marketing Strategist

We’re looking for an Analytical Marketing Strategist who is passionate about performance, data, and strategy
. You will play a key role in a fast-growing Quebec-based B2C company (100+ employees, active in Quebec and Ontario), powered by a modern digital acquisition ecosystem, tens of thousands of leads annually, and a customer journey combining authentic human interactions with conversational AI tools.

Your mission: turn data into growth!
You will guide the multichannel strategy, optimize the customer journey, and contribute directly to acquisition, conversion, and retention.

• Define and lead the marketing strategy based on business objectives and automotive financing sales cycles.
• Develop, test, and optimize multichannel strategies:
  SEO, SEM, LLM, CRM/email, social media, partnerships, referral
  .

• Conduct advanced analyses on segments, behaviors, cohorts, and customer journeys.
• Explore and interpret large volumes of marketing and CRM data from our digital ecosystem.
• Build KPIs, dashboards, and models needed to track performance.
• Turn insights into actionable recommendations for Marketing and Sales.
• Identify friction points across the full journey:
  Lead → MQL → SQL → Customer
  .
• Optimize qualification, sequences, content, workflows, and speed-to-lead in collaboration with the CRM expert.
• Measure and demonstrate the impact of optimizations on overall conversion.

• Monitor competitors in Quebec and Ontario markets.
• Identify new growth levers and improvement opportunities.
• Test and evaluate new technologies:
  marketing AI, advanced attribution, automation, SEO/SEM, LLM, emerging tools
  .

• Minimum 6 years of experience in growth marketing, analytics, digital marketing, CRM, or a similar role
• Fluency in French and English
  , spoken and written, to collaborate with vendors in both languages
• Ability to influence and collaborate with multiple teams, senior leadership, and manage consultants
• Strategic, analytical, rigorous, and results-driven mindset
• Strong understanding of marketing and sales funnels and performance indicators
• Proficient with key tools:
  GA4, Google Ads, Meta Ads, Excel, Hub Spot (or similar CRM)
• Asset: experience in multi-site environments or high-volume B2C lead generation (e.g., automotive, financing, services), and team management

• People-first culture: a respectful, transparent environment where everyone makes an impact and enjoys working together
• Strong collaboration & accessible leadership: close connection with senior management, quick discussions, agile decisions
• Intrapreneurial spirit: freedom to propose, test, and lead initiatives with direct growth impact
• Group RRSP
• Telemedicine and employee assistance program
• Ongoing training, full onboarding program, and specialized support
• Referral bonus and social activities
• Modern environment: brand-new offices, full kitchen, free snacks/coffee