Marketing Manager Job Montréal area,Montreal Province de Québec Canada,Marketing / Advertising / PR

Position: Marketing Manager - Greats.com
Location: Montreal

An incredible opportunity is here! If you're looking to take your career to the next level, this could be the perfect move.

Are you a skilled marketing professional ready for a dynamic and impactful role? Join UCG HUB as a Marketing Manager and showcase your expertise with one of our premier brands under the Unified Commerce Group — Greats (). In this role, you'll lead both digital and traditional marketing efforts, enhancing brand awareness and driving engagement across diverse channels.

If you're passionate about marketing and thrive in a collaborative environment, we’d love to hear from you!

Overview of accountabilities

In coordination with the Head of Digital and Chief Brand Officer, identifying the key marketing stories to tell our customers across channels (email, social, digital ads, web)

Own content planning, copywriting and briefing for all channels. Provide direction and feedback on photography and graphics for all marketing assets (email, social media, ecom, product, packaging, and more)

Oversee the daily e-commerce operations, including site content optimization, merchandising, and adding new inventory to the website via Shopify

Responsible to concepting, creating and scheduling social media content that drives the objectives of the brand

Briefing creative & editorial partners on holistic content plans. The resulting assets and content should be in service to the Digital teams in order to drive the business while pushing for brand consistency and elevation

Manage budgets and resources to deliver efficient and effective marketing initiatives

Cross-functional accountabilities

Product and Merchandising teams to clearly understand our seasonal product strategies, flow calendars, and design inspiration

Digital channel owner to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working to drive engagement and conversion

Supporting the team on seasonal planning initiatives including preparing monthly product launch briefs to inform creative & editorial outputs

Responsible for understanding the marketing and communication needs of the business and all its channels, incl. Retail, Wholesale, eCommerce; and setting priorities for marketing implementation

Leading omni-channel implementation for strategic marketing projects

Who you are

Genuinely a nice human being / Fun person to work with

You are a strategic thinker who is quickly able to grasp business priorities and customer insights

You challenge yourself to think outside the box and spark creativity with your team and colleagues, but you are analytical and know when to balance intuition with data

You are collaborative and empathetic to the needs and priorities of different stakeholders

You love fashion and product, and have a strong grasp on the footwear market and competitive landscape

You are highly organized but flexible, and able to pivot when the situation demands

Qualifications

Bachelor’s Degree required

Approximately - years of Marketing experience, retail and/or footwear industry preferred

Experience in strategizing, developing and delivering upon Marketing strategies to meet company objectives

Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners

Proficient in Google Suite

Knowledge of Shopify Plus, Figma and Klaviyo a plus

Highly organized and able to work both independently/cross-departmentally

Enthusiastic and eager to grow and learn with the company

About us

Founded in , GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer. Our commitment to you is to create sneakers with a premium fit and feel that's built to last.

We make shoes that last a lifetime and we like to make them in a responsible way.

Greats is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.


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