Senior Global Product Marketing Manager - Concur

Marketing

Senior Global Product Marketing Manager - Concur

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Important information:

• This is a hybrid role based out of SAP Montreal office, working in-office with the team 3 days per week.
• C andidates must be legally entitled to work in Canada at the time of application. This position is not eligible for employer-sponsored work authorization (e.g., LMIA or other immigration support).

SAP Concur is seeking a Senior Product Marketing Manager to join our team focused on developing go-to-market strategies, messaging and positioning, and working cross functionally to drive initiatives, to support our respective businesses, and achieve pipeline objectives. This individual will develop a strong understanding of the competitive landscape, customer needs, white space, and product/solution value, ensuring that new and existing products and solutions are positioned to optimize global success.

They act as an expert and are recognized as a thought leader and evangelist inside SAP influencing internal solution innovations, core marketing strategies and company perception. Reporting to the Sr. Director of Global Product Marketing this person will work closely with multiple organizations within SAP and SAP Concur, including regional product marketing, marketing, sales, client success, services and product management teams.

Typical responsibilities and tasks include:

• Market and Business Situation - Understand the market economics, whitespace and opportunities, and (global) business objectives.
• Inbound Influence on Product Development - Provide market insights to drive product inputs and customer outcomes, serving as an advocate for the customer.
• Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.
• Product Marketing - Ensure market and portfolio positioning and fit, contribute to pricing and packaging and drive the overall go-to-market strategy for new and existing solutions. Contribute to Integrated Marketing Management on program build through messaging, positioning, content, and respective solution/industry expertise. Contribute the context including some high-level ecosystem insights.
• Core Content Development - Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns.
• Influencer/ Analyst Management - Perform certain activities to support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leadership messages into the market. (
  
  Note:
  
  Direct relationships with analysts and press are owned by the Analyst Relations and Public Relations teams, not by Product Marketing).
• Thought Leadership and Communication - With guidance, serve as a public voice to the market, and act as a solution evangelist.
• Develop Core Assets and Offers - Develop certain customer facing assets and ensure respective rollout and availability to marketing program managers and execution teams.
• Sales Enablement - Partner with sales enablement to provide support (i.e. messaging, deal cycle, analysis, etc.) to sales teams.
• Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication.

Accountability

• Responsible for delivery of outcome of assigned projects or areas of responsibility
• Internally recognized senior on complex topics and business matters.
• Works on large, complex activities, using demonstrated creativity and expertise and applying specialist professional knowledge to deliver high quality results / technical solutions
• Collaborates in devising long-term concepts
• May include team lead or supervisory responsibilities

Complexity

• Contributes independently, resolves complex issues in own specialist area (e.g. cross-functional or cross-country projects)
• Works independently on topics while setting priorities having sole responsibility
• Provides regular project status and updates
• Decisions/solutions can enhance essentially current and future design and strategy
• Enhance complex systems & processes

Experience & Education Requirements

• Minimum 4-7 years of related experience
• Project leadership (medium to large-scaled projects)
• Supporting organizational change
• Guiding and mentoring peers and/or junior level colleagues
• Advanced technical or business…