Marketing & Communications Coordinator

Established since 1879,
Birks is a luxury jewelry store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each one of our clients.

Reporting to the Brand Marketing & Communications Manager, the Marketing Coordinator supports the execution and day-to-day management of brand marketing, communications, and PR initiatives for Birks. This role coordinates media relations, influencer partnerships, social content, events, and internal marketing operations to ensure brand-aligned execution, accurate tracking, and efficient delivery of campaigns that drive visibility, engagement, and sales.

Responsibilities

PR, Media Relations & Communications (Primary Focus)

· Coordinate the development and updating of press kits, lookbooks, and other media materials.

· Maintain and manage media and press contact lists, and support outreach for seasonal moments, collection launches, and brand initiatives.

· Oversee owned PR communication channels, ensuring brand-aligned and up-to-date materials are available for media and stakeholder access.

· Monitor and respond to incoming inquiries through the press inbox in a timely and professional manner.

· Identify and compile relevant social and PR opportunities and trends to support planning and outreach efforts.

Influencer Partnerships, Gifting & Product Loans

· Support the coordination and execution of approved PR initiatives including sponsorships, gifting, and donations.

· Coordinate and execute product loans and influencer partnerships, ensuring accurate documentation, timely fulfillment, and clear communication with all parties.

· Manage internal tracking and documentation for PR activities, including product loans, donations, gifting, and outbound shipments.

· Serve as a key point of contact for influencers and partners, supporting relationship management across collaborations and sponsorships.

· Support PR initiatives by attending third-party photoshoots and activations as required.

Social Media Support

· Support social media execution by writing copy and acting as a liaison between Creative and Digital teams, ensuring clear briefings and smooth handoffs for publishing.

· Coordinate user-generated content (UGC) initiatives across social channels, including outreach and building a consistent pipeline of content.

· Schedule content across Birks’ owned social media accounts in alignment with the content calendar.

· Support brand consistency by monitoring and ensuring tone of voice alignment across all marketing channels, including web, social, PR, and related materials.

Events & Brand Activations

· Assist in the coordination and execution of Birks brand events, including internal support and event preparation.

· Support the coordination and execution of product launches, sales initiatives, and seasonal campaigns as needed.

Marketing Operations, Inventory & Administration

· Manage the execution of marketing initiatives through the project management tool (Asana) by assigning tasks to key departments and supporting timely campaign launches.

· Oversee and track invoices for all initiatives and bookings, providing accurate accrual reporting to the Marketing Administrator and supporting disciplined budget management.

· Manage the care, handling, and movement of jewellery within Marketing inventory, including pick-up/drop-off coordination, secure organization, and post-use cleaning and returns.

· Coordinate the ordering and administrative support for Birks in-store visual merchandising assets, including displays, fitments, and materials required for visual flips.

· Oversee the organization and upkeep of the Marketing storage space, including monitoring packaging inventory levels and managing reorders.

· Provide ongoing support to the Brand Marketing & Communications Manager with additional marketing tasks and requests to support department efficiency.

Our Ideal Candidate has;

Bachelor Degree in Marketing and/or Communications

EXPERIENCE

- 1 to 2 years experience in Marketing or communications

- Has a general understanding of all marketing and communications channels

- Experience in Asana an asset

- Experience in public relations, communications, or a related field is considered an asset

- Experience in copy-writing and/or content creation

- Experience in luxury goods and/or retail is a strong asset.

- Must be proficient in Microsoft Office.

* Please note that due to the nature of the responsibilities of the position, a proficient level of English is required, in particular to communicate on a regular basis with employees outside of Quebec.*

In return for your commitment to excellence, we offer…