Golf Product Marketing Manager at Lightspeed

Location: Montreal

Join Lightspeed as a Golf Product Marketing Manager focusing on market strategies and customer insights. You'll oversee product launches and ensure customer adoption throughout the golf sector.

In this pivotal role, you'll collaborate with cross-functional teams to enhance Lightspeed Golf's presence. You'll drive go-to-market initiatives, lead positioning efforts, and translate customer needs into impactful marketing strategies. Your expertise will shape the product roadmap while improving retention and customer lifetime value.

Key Responsibilities:

• Co-own positioning and messaging for Lightspeed Golf

• Lead go-to-market planning for product launches

• Develop customer activation programs for increased usage

• Conduct market research and competitive analysis

• Collaborate with sales and marketing for materials

Requirements:

• 3-5 years in product marketing or related field

• Strong project management and communication skills

• Experience with cross-functional teams and customer marketing

• Proven ability to analyze market insights

• Comfort in ambiguous environments and problem-solving

Your strategic expertise in product marketing will enhance the success of Lightspeed Golf.
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