Marketing Campaign Manager

Location: Montreal

Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.
When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on:
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Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact
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Your role as Marketing Campaign Manager
The Growth & Events team is Dialogue's execution engine, converting strategy into pipeline, market presence, and measurable impact. We're looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence.
This is a full-ownership role. You'll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth & Events. Please note that this is a 12-month mandate.
What you'll be doing
Social media growth
Own social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growth
Lead community management across all platforms: respond, engage, and build Dialogue's presence in relevant conversations
Manage paid social (boosting and ads): audience targeting, budget allocation, and performance optimization
Build and run Dialogue's employee advocacy program to extend organic reach and strengthen brand credibility
Drive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithms
Own social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI; share learnings and recommendations with stakeholders
Campaign management
Plan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking
Run event promotion campaigns - from awareness to registration - in close partnership with the Events Manager
Coordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid, reporting)
Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales priorities
Track campaign performance against pipeline contribution targets; iterate based on data
What Success Looks Like
B2B campaigns generate qualified leads and advance pipeline in support of the team's closed pipeline contribution target
Social media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterly
Social analytics are reported consistently, with clear recommendations tied to business outcomes
Strong cross-functional relationships with Content Marketing, Events, Growth, and…