Sr. Analyst, Marketing

Who We Are

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden Park and Fig. Together, we are the leading alternative lending bank in Canada.

We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small‑business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

We are looking for an integral member of the Cards Marketing team, responsible for planning, executing and measuring Walmart Rewards Mastercard cardholder engagement, activation and retention strategies to achieve portfolio KPI objectives. This role supports the development of targeted, insight‑led campaigns and customer journeys across email, SMS and in‑app push, with a strong focus on customer segmentation, test‑and‑learn optimisation, and post‑campaign performance analysis.

The position works closely with internal and external stakeholders including Walmart, creative services, operations, analytics, technology, legal, compliance and translation to ensure campaigns are delivered on time, accurately and in full alignment with regulatory and brand requirements.

In adhering to applicable compliance obligations, including Privacy, Anti‑Money Laundering/Anti‑Terrorist Financing and internal Anti‑Fraud Policy requirements, the role must remain the overarching focus in carrying out one’s responsibilities as outlined below.

• Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives
• Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans across email, SMS and in-app push
• Partner with analytics and business teams to identify customer segments, behavioural triggers and optimisation opportunities that improve performance
• Brief and work closely with creative team to develop content that meets campaign objectives
• Lead campaign set‑up, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment
• Monitor campaign results, identify insights and recommend enhancements through ongoing test‑and‑learn practices

• Lead post‑campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements
• Track performance against key measures such as engagement, conversion, retention and incremental value contribution
• Present results, insights and recommendations to marketing leadership and cross‑functional stakeholders

• Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning
• Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy

• Manage relationships with internal and external partners including design, development, operations,…