Marketing Manager

About App Direct

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. App Direct offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of App Direct, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.

The Portfolio Marketing team supports App Direct’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to App Direct’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact.

While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results. The position offers a hybrid schedule: you will work once a week onsite and four days on remote.

(*) It's not a leadership position, it's an individual contributor.

• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital, events, content, and enablement
• Collaborate with Product Marketing on product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations
• Manage and prioritize multiple initiatives simultaneously
• Oversee external contractors or agency partners when applicable
• Identify cross-sell and shared opportunities across the portfolio
• Present marketing results and insights to BU stakeholders
• Continuously refine programs based on performance data and Voice of Customer insights

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline…