Director of Commerce

Position: Director of Commerce Performance at WPP
Location: Montreal

Lead transformative performance strategies at WPP as the Director of Commerce Performance. Drive success across retail media, marketplaces, and DTC channels with innovative solutions.

In this crucial role at WPP Media, you will oversee commerce-focused performance media strategies that align with business objectives. Your data-driven approach and collaboration with various teams will enhance commerce performance across platforms like Instacart and social media channels. You'll be integral to measuring success and optimizing media investments.

Key Responsibilities:

• Lead execution of performance media strategies for commerce

• Establish and manage measurement frameworks effectively

• Work with Planning and Activation teams for integration

• Implement innovative solutions in retail and marketplaces

• Develop audience segmentation strategies leveraging insights

Requirements:

• Significant experience in performance marketing and commerce

• Strong analytical abilities for actionable business recommendations

• Proficient communication and presentation skills

• Experience with platforms such as Walmart Connect and Target

• Proven track record in managing cross-functional teams

Shape the future of commerce performance media by leading powerful strategies and collaborations at WPP.
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