Product & Growth Content Specialist

Company Description

VOSKER is a North American leader in remote area surveillance. Every day, we’re proud to help our customers keep an eye on what matters most by developing solar-powered security cameras connected to our exclusive cellular platform.

At VOSKER, we care for our people, think differently, and strive for excellence. We leverage our expertise to succeed as a team and redefine what's possible.

• A work environment where your ideas are valued and your ambitions can thrive.
• A dynamic workplace where no two days are the same.
• A wellness account to help cover expenses related to your well-being, hobbies, and personal interests.
• Free 24/7 access to virtual healthcare services and an Employee and Family Assistance Program (EFAP).
• A comprehensive group insurance plan, including vision and dental coverage.
• A group retirement savings plan (RRSP) with employer contributions.
• A parental leave top-up benefit for new mothers and fathers.

The Product & Growth Content Specialist plays a key role in shaping high-impact, conversion-driven messaging across SPYPOINT & VOSKER's ecosystem bridging marketing, product, and user experience.

Working under the strategic direction of the Director – Brand & Communications, this role focuses on executing and optimizing content across critical performance touchpoints, including advertising, eCommerce, CRM, and digital product interfaces.

The role ensures messaging is clear, compelling, and aligned with established brand narratives and UX writing principles translating product features into effective, user-centric communication that drives acquisition, conversion, and retention.

• Write and optimize campaign, promotional, and digital ad copy across channels
• Execute A/B testing initiatives and iterate based on performance insights
• Continuously refine messaging to improve engagement and conversion

• Develop and maintain product copy across PDPs, marketplaces, and online listings
• Support retail, packaging, and catalogue messaging
• Translate product features into clear, benefit-driven communication aligned with brand storytelling

• Create email and lifecycle content (acquisition, onboarding, retention)
• Execute automated flows and campaign messaging
• Support seasonal and promotional initiatives

• Execute and refine UX copy across app features and digital interfaces
• Apply UX writing guidelines and frameworks defined by the Senior Specialist
• Support feature naming and product language development
• Ensure consistency of terminology across user touchpoints

• Collaborate closely with Product, Brand, and Marketing teams
• Ensure alignment of messaging across campaigns, product, and customer journey
• Adapt messaging based on strategic direction and business priorities

• Analyze performance of messaging across channels
• Identify opportunities to improve clarity, engagement, and conversion
• Contribute to a data-driven approach to content optimization

• Improves conversion, engagement, and campaign performance
• Strengthens product understanding through clear communication
• Ensures consistency across high-impact customer touchpoints
• Translates strategy into measurable business results

• 3 to 5 years of relevant experience.
• Bachelor's degree in Communications, Marketing, or a related field (an asset).
• Professional proficiency in English (written and spoken) contacts outside Quebec;
  French considered an asset, given regular collaboration with Quebec-based stakeholders.

• eCommerce
• UX Copywriting
• Email Marketing

• Figma
• Confluence
• Jira
• Microsoft Copilot
• Trello
• Adobe Creative Suite
• Google Analytics
• Microsoft 365
• SEMrush

Equal Employment Opportunity

At VOSKER, we value what makes each person unique and celebrate the diversity that allows us to redefine what's possible. We foster collaboration by creating a healthy and inclusive work environment where every voice is heard.

If you require any accommodations or have specific needs to make our recruitment process more accessible, please don’t hesitate to let us know.