National Brand Manager – Moët Hennessy Brands

National Brand Manager – Moët Hennessy Brands

Montréal, Québec | Full-time, Contract

Charton Hobbs Inc., in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies.

Charton Hobbs Inc. is dedicated to the advancement of the wines and spirits markets through the representation of select producers, including Moët Hennessy, across all provinces of Canada.

Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Armand de Brignac, Ruinart, Krug, Estates & Wines, French Bloom, Hennessy, Glenmorangie, Ardbeg, Belvedere) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation.

Our people constantly reinvent the future of our industry and deliver memorable experiences to our consumers, living the 5 values of Moët Hennessy: sharing, elegance, epicureanism, integrity, and spirit of conquest.

In Canada, Moët Hennessy works in partnership with Charton Hobbs to build long-term brand desirability and sustainable commercial growth across the market.

You are a passionate marketer, eager to learn and go the extra mile, always putting the brands and business first. You are excellent at leading and influencing cross-functional teams and external partners. You have a growth mindset, a real drive for creativity, and a strong ambition to deliver excellence and lead by example.

If so, please join us!

Please note:

This is a temporary contract position covering a maternity leave.

The National Brand Manager is responsible for developing and delivering the annual brand strategy for the Canadian market. This role translates global Maison priorities into locally relevant plans that strengthen brand equity, engage consumers, and contribute to commercial performance.

The Brand Manager acts as the local brand expert and works closely with Customer Marketing, Communications, Finance, Supply Chain, global Maison teams, and agency partners. The role requires strategic thinking, creativity, strong business judgment, and disciplined execution.

• Develop the annual brand plan, defining clear priorities, objectives, initiatives, and investment choices.
• Translate global brand strategy and Maison priorities into relevant plans for the Canadian market.
• Use consumer, customer, cultural, competitive, and performance insights to identify growth opportunities.
• Build clear recommendations that strengthen brand desirability, relevance, and long-term equity.

• Develop integrated 360° marketing programs across consumer touchpoints, including media, digital, CRM, partnerships, public relations, experiential activations, and content.
• Develop clear briefs and lead agency partners from concept through execution.
• Ensure all programs, assets, and activations meet brand guidelines and luxury execution standards.
• Measure program effectiveness, capture learnings, and optimize plans.

• Partner with Customer Marketing to translate brand strategy into actionable market and customer plans.
• Provide brand direction, content, tools, and selling stories that support strong execution.
• Balance brand-building priorities with market realities and commercial opportunities.

• Manage the brand budget with clear prioritization, accurate tracking, and disciplined control.
• Lead brand performance analysis by leveraging sales, market share, consumer, competitive, and financial data to identify opportunities, risks, and strategic recommendations.
• Prepare regular brand performance updates, business reviews, and Maison presentations.

• Lead cross-functional projects with clear objectives, ownership, timelines, and follow-up.
• Build strong working relationships with Maison teams and internal stakeholders.
• Manage agencies, partners, and other external collaborators.
• Maintain high standards of communication, collaboration, and execution across multiple priorities.

Please…