Product Marketing Manager

• Develop and maintain messaging frameworks for assigned vertical markets, personas, and use cases
• Translate product capabilities, launches, and use cases into customer-focused benefits and business outcomes
• Adapt company and solution messaging to industry buyers, influencers, and decision-makers
• Conduct customer, buyer, sales-team, and market research
• Develop and maintain competitive and alternative-solution intelligence
• Track industry trends, customer feedback, competitive context, and campaign performance
• Coordinate stakeholders to ensure consistent product information and go-to-market messaging
• Develop launch messaging, value propositions, differentiated narratives, and market communications
• Create launch briefs defining target audiences, key messages, objectives, deliverables, timelines, and success metrics
• Support cross-functional launches with messaging, content, sales enablement, customer-value input, and visibility into dependencies and gaps
• Develop campaign messaging, themes, briefs, and content guidance
• Contribute to webinars, customer stories, presentations, videos, white papers, blogs, and thought leadership initiatives
• Develop messaging and content for industry events, trade shows, webinars, and customer-facing programs
• Support event themes, presentation content, speaking abstracts, booth messaging, demo messaging, and related materials
• Support speakers and subject‑matter experts with presentation development, messaging guidance, and storytelling
• Collaborate across Product Marketing, Product Management, Product Growth, Communications, Demand Generation, Digital Marketing, Events, Sales, and Customer Solutions

• 5+ years of experience in Product Marketing, Industry Marketing, Content Marketing, B2B Marketing, or a related role
• Exceptional writing, editing, and storytelling skills
• Experience developing messaging, positioning, campaign narratives, and customer-facing content
• Experience supporting product launches and go-to-market initiatives
• Strong understanding of B2B marketing, customer buying journeys, and complex buying committees
• Experience working with technical products, complex buyer groups, or industry-specific B2B markets
• Experience marketing technical, software, hardware, simulation, industrial, or service-based solutions
• Strong project management and stakeholder management skills
• Experience influencing stakeholders and supporting cross-functional initiatives
• Experience working with AI tools to support content creation, messaging development, research, and productivity
• Comfortable working independently and managing multiple priorities
• Ability to travel periodically for customer meetings, industry events, sales meetings, and internal collaboration
• Bilingual, with excellent written and verbal communication skills in English
• Mastery of English, both spoken and written, required for collaboration with English-speaking teams, customers, and partners in the United States and elsewhere

Demonstrates expertise in developing and maintaining messaging frameworks, translating product capabilities into customer-focused benefits, and supporting cross‑functional product launches. Proficient in B2B marketing strategies, stakeholder management, and creating compelling content for diverse audiences.

• Product Marketing Experience
• B2B Marketing Expertise
• Messaging Development
• Stakeholder Management
• Content Creation

• Messaging Framework Development
• Campaign Narrative Development
• Market Research
• Competitive Intelligence
• Project Management
• Content Marketing
• Go-To-Market Strategy
• Customer Journey Understanding
• Technical Product Marketing
• Event Messaging

• Exceptional Writing Skills
• Storytelling Skills
• Editing Skills
• Collaboration Skills
• Independent Work

• B2B Marketing
• Product Launches
• Customer-Facing Content
• Complex Buying Committees
• Industry Events
• Trade Shows
• Customer Feedback
• Market Communications
• Buyer Personas
• Value Propositions

• AI Tools for Content Creation
• Digital Marketing Platforms
• Sales Enablement Tools
• Presentation Software
• Webinar Platforms