Digital Campaign Specialist at Brother

Position: Digital Campaign Performance Specialist at Brother
Location: Dollard-des-Ormeaux

Drive success in digital marketing for Brother Canada as a Digital Media Performance Specialist. Focus on campaign execution and optimization in a supportive hybrid work model.

In this pivotal role, you will oversee the execution of paid digital campaigns, leveraging analytics to ensure optimal performance. Collaborating closely with internal teams, you'll help align campaigns with broader business objectives while contributing to customer acquisition and revenue growth strategies.

Key Responsibilities:

• Lead execution of paid media campaigns across diverse platforms

• Optimize budgets while managing daily performance metrics

• Analyze campaign data, providing insights for adjustments

• Collaborate on campaign alignment with product marketing efforts

• Document and share ongoing improvement strategies with the team

Requirements:

• Minimum 3 years of experience in digital media campaign optimization

• Proven success in managing Google Ads and social media advertising

• Strong analytical skills for evaluating digital performance

• Degree in Marketing, Communications or related field highly regarded

• Bilingual in French and English necessary for communication

Harness your analytical skills to amplify Brother Canada's digital advertising success.