CRM Specialist

Description

The CRM Expert will report to the CRM Center of Expertise, responsible for the deployment of CRM activities, ensuring standardization, optimization, and implementation of best practices. They support the brand team in defining the end-to-end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels.

They’re committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices.

• - Accountable for acquisition and retention strategies of consumer base
• - Definition of CRM roadmap and execution
• - Definition of data collection, enrichment & activation roadmap for personalization
• - Activation of triggers, email, SMS, services
• - Definition, design and blueprint for trigger journey design and execution coordination
• - Planning & drafting cloud pages for data acquisition & enrichment
• - Accountable for agency/dev execution

• - Creation of campaign briefs & agency management
• - Responsible for segmentation
• - Responsible for data activation and personalization

• - Accountable QA campaigns + Marketing
• - Plan and implement brand A/B testing plan

• - Support & secure excellence on CRM execution and actionable roadmap per brand
• - Execute and adjust CRM calendar across assigned brands
• - CRM calendar recommendations on tactics and activation strategy
• - Share and adopt brand best practice and recommendations
• - Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.)
• - Long-term ideal: more FTE to fully in-house execution

• Acquisition strategy definition & execution
• Retention strategy definition & execution
• Loyalty strategy definition & execution
• A/B Testing
• Journey creation
• Audience/segmentation creation
• Performance analysis
• Marketing automation
• Compliance and regulations
• Personalization techniques
• Agile Ways of Working
• - Must have expertise in decision-making and making recommendations
• - Responsible for creating the strategy behind brand activation programs/ triggers/ campaigns and then executing on those campaigns
• - Responsible for hitting KPIs within those campaigns
• CRM software (preferably SFMC) a NICE to have (currently have a dedicated agency doing this)

Experience in retail/beauty industry an ASSET = open to other industries

• Design sensibility (eye, taste)
• More involvement in the creative process

• Assertive, highly ambitious
• Pushes back constructively
• Fights for ideas, sells and pitches concepts

This is a Contract to Hire position based out of Montreal, QC.

The pay range for this position is $48.00 - $50.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

This is a hybrid position in Montreal,QC.

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme.

Nous sommes des penseurs…