Recruitment Marketing Specialist, Retail Talent Attraction

Req

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world‑class networks, AI‑powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting‑edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #Team Bell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Do you have a passion for marketing, storytelling, and connecting talent with meaningful career opportunities?

Bell is seeking a Recruitment Marketing Specialist, Retail Talent Attraction to support hiring across our retail brands, including Bell, Best Buy Express, and Virgin Plus. In this role, you'll bring our employer brand to life through targeted recruitment marketing campaigns, engaging content, social media, events, and digital experiences that attract top retail talent across Canada.

Working within the Employer Brand team and in partnership with Talent Acquisition, Retail leaders, and external agencies, you'll develop and execute marketing initiatives that strengthen Bell's employer brand, increase candidate engagement, and support hiring outcomes. This is an exciting opportunity for a creative, data driven marketer who enjoys combining storytelling, digital marketing, and analytics to make a measurable impact on talent attraction.

• Develop and execute recruitment marketing campaigns that drive awareness, engagement, and applications across Bell, Best Buy Express, and Virgin Plus retail locations
• Partner with Talent Acquisition and Retail leaders to support high‑volume, seasonal, and critical hiring needs, including occasional sourcing, screening, and candidate outreach
• Create and optimize digital, social, career site, job board, email, and advertising content across candidate touchpoints
• Lead organic and paid social campaigns, including localized initiatives that address regional hiring needs across Canada
• Monitor social trends, candidate preferences, and competitive activity to identify new talent attraction opportunities
• Support and promote hiring events, career fairs, and community outreach, including related marketing and communications
• Collaborate with internal teams, agencies, and vendors to deliver initiatives on time and within budget
• Track campaign performance and use data and insights to improve attraction strategies and hiring outcomes
• Manage multiple projects and priorities in a fast‑paced environment while maintaining quality and attention to detail

• 3+ years in marketing, digital/social media, employer branding, recruitment marketing, or a related field
• A degree in Marketing, Communications, Business, Digital Media, or equivalent experience
• Experience delivering multi‑channel marketing and high‑volume talent attraction campaigns
• Strong knowledge of Linked In, Instagram, Facebook, Tik Tok, and You Tube, including content creation and paid media
• Experience with…