Senior Product Marketing Manager; QuickBooks Migration

• Full-time

Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it-read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us.

Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs-featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future.

Acumatica is more than just a product-we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses.

Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit:

Acumatica's Product Marketing team is looking for a strategic Product Marketer to own the product marketing for our Quick Books Graduates program - the positioning, messaging, and content strategy that helps growing small businesses "graduate" from Quick Books to a modern, cloud ERP platform. You have proven experience in ERP or SMB accounting/finance software, and a strong point of view on why and when small businesses outgrow Quick Books.

You'll craft compelling, differentiated messaging that speaks to Quick Books users at the exact moment they're hitting the ceiling of their current system, and you'll tailor that story to the industries where those breaking points show up most: construction, manufacturing, distribution, professional services, and their related micro-verticals. This role is a full-time opportunity reporting directly to the VP of Product Marketing.

Primary Responsibilities:

Quick Books Graduates Positioning & Storytelling

Own the positioning and messaging that fuels the Quick Books Graduates program, working alongside marketing teams, sales, and partner teams who drive its broader execution. Shape clear, compelling narratives that translate product functionality into meaningful business value for small businesses that have outgrown Quick Books - helping prospects understand not just what Acumatica does differently, but why it matters at their stage of growth, while clearly differentiating our cloud ERP platform from Quick Books and other SMB accounting and ERP tools.

Industry & Micro-Vertical Messaging

Go beyond a one-size-fits-all Quick Books-replacement narrative. Build and maintain positioning and content that applies the Quick Books Graduates story to our targeted industries - construction, manufacturing, distribution, and professional services - and their related micro-verticals, so messaging speaks directly to the specific triggers, workflows, and pain points that push each industry beyond Quick Books.

Thought Leadership & Market Insight

Create differentiated thought leadership assets, messaging, and positioning that…