Loyalty Marketing Specialist

Position Snapshot

Business areas:
Nespresso Canada

Job title:

Loyalty Marketing Specialist

Location:

Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3

Hybrid

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee.

The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes.

Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose‑led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website:  .

We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. This role will support the Lifecycle team in the development of retention and loyalty strategies with a major focus on key programs : new member onboarding, welcome journey, win-back and loyalty program.

This role is both strategic and hands‑on — As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities.

The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills, and a passion for creating meaningful customer‑centric experiences that drive impactful business results.

• Lead the development, execution, and continuous optimization of end‑to‑end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn
• Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans
• Own the CRM communication strategy across email, SMS, push notifications, and other direct‑to‑consumer channels, ensuring relevant, personalized, and data‑driven customer experiences throughout the customer journey
• Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams
• Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance
• Act as a key cross‑functional partner and escalation point, coordinating resolution of loyalty issues with the head office
• Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological…