Paid Media Manager

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at  and

We are looking for a creative, analytical, and results-driven Paid Media Manager to oversee the execution and performance of our paid acquisition channels. In this role, you will deploy and optimize comprehensive full-funnel digital campaigns designed to drive growth across E-commerce, physical retail locations, and brand activations. You will serve as a bridge between performance and creative, working side-by-side with our internal Creative and Content teams to transform analytical insights into collaborative, high-performing ad concepts while managing a team of high-performing specialists.

• Lead and execute digital ads & performance campaigns: Manage and optimize paid acquisition channels, including Meta Ads, Google Ads, Pinterest Ads, and Tik Tok Ads to achieve targeted ROAS, CAC, and other KPIs.
• Creative Analysis & Feedback: Closely study ad performance to identify creative insights and messaging patterns, translating complex data sets into highly actionable, clear feedback for internal Copy and Design teams.
• Testing Frameworks: Architect and execute A/B and multivariate experimentation targeting ad creatives, messaging hooks, and visual formats to systematically improve Return on Ad Spend (ROAS).
• End-to-End Campaign Management: Expertly implement, traffic, and oversee comprehensive, full-funnel advertising across search, social, and shopping channels.
• Budget Oversight and Efficiency: Direct multi-million-dollar ad spend with precision, utilizing data-driven insights to rebalance funds across platforms according to campaign performance.
• Integrated Omni-channel Strategy: Orchestrate specialized campaign structures for diverse business needs, managing distinct tactics for digital E-commerce growth and brick-and-mortar store visits simultaneously.
• Monitoring & Daily Optimization: Proactively monitor live campaign performance daily; relentlessly optimize audience targeting, bidding strategies, and creative deployment to maintain efficiency, prevent ad fatigue, and quickly capitalize on scaling opportunities.
• Reporting: Prepare and present regular campaign performance metrics and clear revenue impacts, translating technical platform data into clear narratives for cross-functional stakeholders.

• Professional
  
  Experience:
  
  5–7+ years of hands-on media-buying experience executing omnichannel digital campaigns within a fast-paced retail or E-commerce setting, with 2+ years in management or team leadership.
• Creative Alignment Fluency: A proven track record of successfully collaborating with creative agencies or internal Copy and Design teams, with the ability to translate technical "media buyer" data into clear visual direction.
• Technical Platform Expertise: Advanced, verified hands-on mastery of major ad platforms (Meta Ads Manager, Google Ads, Tik Tok Ads Manager) paired with strong web analytics fluency (GA4).
• Analytical Mindset: Exceptional quantitative data fluency with a history of leveraging platform analytics to evaluate ad performance, combat creative fatigue, and uncover consumer behaviour trends.
• Agile Project Management: Excellent organizational skills with a history of managing continuous multi-sprint testing…