Marketing digital experience strategist

Location: Montreal (administrative region)

# Marketing digital experience strategist

Contractual Position /Montréal

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Share## What we are looking forThe Digital Experience Strategist plays a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for Community & Quebec banners. This role drives end-to-end strategy and execution for campaign initiatives and broader business requests, translating business objectives into cohesive, scalable, and measurable digital experiences.

Acting as a strategic connector across teams, the Digital Experience Strategist ensures experiences are aligned with site goals, brand standards, and user needs - while maintaining visibility on workload, prioritization, and performance outcomes.
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* Employment Type:

** Full-time, contract until 30th April 2027 with possibility of renewal, hybrid position
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* Location:

** Organization based in Montreal-Nord (1 day per week on-site, 4 days remote)
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* Hours:

** 37.5 hours per week## Job Tasks and Responsibilities
* Drive end-to-end strategy and execution for web and mobile experiences across different banners, supporting both campaign initiatives and broader business requests.
* Own and manage B2C campaign workflows, from request intake and ROB development to the creation and maintenance of detailed workback schedules.
* Facilitate discovery and alignment through workshops and working sessions, ensuring clear definition of objectives, scope, and success metrics.
* Translate business objectives and marketing goals into actionable UX/UI requirements and experience strategies.
* Coordinate closely with cross-functional internal teams (Martech, banner, creative integration, content, product, IT) and external partners to ensure seamless execution.
* Guide and support UI Designers, ensuring design solutions effectively bring the experience strategy to life while meeting both user needs and business goals.
* Maintain visibility on workload, capacity, and prioritization, ensuring the most valuable and impactful experiences are delivered first.
* Ensure alignment with site objectives, brand standards, and design systems, driving consistency and high-quality digital experiences across platforms.
* Measure campaign and experience performance, lead post-mortems, and leverage UX/UI analytics and insights to continuously optimize future experiences.
* Collaborate with analytics and optimization teams to support experimentation, testing, and performance-driven decision-making.##

Required Qualifications and Characteristics
* 5+ years of experience B2C marketing, digital experience strategy or a similar role.
* Bachelor's degree in marketing or a related field.
* Experience with UX/UI design.
* Ability to lead strategic thinking and creative problem-solving, aligning digital. experiences with business objectives, user needs, and brand standards.
* Excellent verbal and written communication skills, with the ability to clearly articulate experience strategy, rationale, and recommendations to stakeholders.
* Strong organizational and time management skills, with experience managing multiple initiatives, dependencies, and timelines.
* Solid understanding of UX/UI principles, responsive and mobile-first design, and digital experience best practices.
* Proficiency in design and collaboration tools such as Figma, Fig Jam, Adobe Creative Suite, and similar platforms.
* Familiar with CMS environment.
* Knowledge with analytics and optimization tools.
* Knowledge of SEO best practices and their impact on UX.
* Knowledge of accessibility standards (AODA / WCAG 2.0) and inclusive design principles.## What we offer

Your well-being is at the heart of our priorities. That's why we are proud to offer you the following benefits:
* 37.5 hour work week with a flexible schedule;
* Hybrid work model (1 day per week on-site at the client's office);
* 3 weeks of paid vacation;
* 2 sick days.