Creative Director Reitmans Ltée​/Ltd Workplace ago

We’re RCL - Reitmans Canada Limited
. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

Withclose to400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

PENN. is entering its next chapter — and we’re looking for the creative leader who wants to help define it.

The Brand is evolving. We’re sharpening our fashion point of view, reimagining the in-store experience and finding new ways to connect with our customer. There’s momentum, there’s room to push boundaries, and there’s a real opportunity to influence what PENN. looks and feels like next.

If you have a strong creative point of view, love fashion and get excited by the idea of building, challenging and evolving a Brand — this could be your moment.

Reporting to the VP Marketing, the Creative Director defines and leads the creative vision for PENN., bringing a bold, distinctive and fashion-forward point of view to how the Brand shows up across campaigns, digital, e-commerce and, critically, the in-store experience.

Leading a multidisciplinary team across Art Direction, Graphic Design and Visual Merchandising, this role connects brand storytelling, product and customer experience to create a consistent and recognizable PENN. point of view. From seasonal campaigns and digital content to windows, mannequin styling, product presentation and in-store brand theatre, the Creative Director shapes how customers experience PENN. at every touchpoint.

• Define and champion a bold, recognizable and ownable creative vision for PENN., translating brand strategy, customer insights, fashion trends and seasonal priorities into compelling creative concepts and visual experiences.
• Own the creative vision for the in-store experience, elevating windows, mannequin styling, outfitting, product presentation, signage and brand theatre to create inspiring, commercially relevant stores that bring PENN. to life.
• Lead the evolution of Visual Merchandising in close partnership with Retail, Merchandising and Marketing, ensuring creative concepts translate effectively across the store network while balancing brand impact, customer experience and commercial performance.
• Evolve PENN.’s visual identity and brand codes in partnership with the VP Marketing, ensuring a distinctive and cohesive expression across campaigns, stores, digital and e-commerce.
• Lead, inspire and develop the Senior Art Director, Graphic Design team and Visual Merchandising Manager, setting clear creative direction and providing feedback that elevates both the work and the talent.
• Partner closely with Merchandising, Retail, E-commerce and Marketing to connect product, storytelling and customer experience, ensuring creative ideas are both inspirational and commercially relevant.

Provide creative oversight for campaign and e-commerce photography, studio partnerships, creative innovation, production budgets and AI-enabled ways of working.

• Minimum 10 years of progressive creative experience within fashion, retail, lifestyle or consumer brands, including creative leadership experience.
• Proven ability to define and evolve a fashion brand’s creative vision, supported by a strong portfolio spanning campaigns, art direction, photography, digital creative and physical retail.
• Strong…