Services Management Leader

Position: Services Offer Management Leader
Location: Montreal

The  Services Offer Management Leader  shapes and drives the country Services offer strategy, aligning global ambitions with local market growth, customer relevance and commercial impact.

The role sits at the intersection of strategy, offer management, commercial execution and cross-functional influence — ensuring Services offers are clear, competitive, localized where needed, and activated through the right go-to-market, pricing, demand generation, sales enablement.

It accelerates growth by connecting global offer roadmaps with Canada priorities, strengthening installed base monetization, improving customer adoption, and driving the evolution toward scalable, recurring, outcome-based service models.

Key responsibilities
Offer strategy and growth planning

Build the Canada Services offer strategy, translating the global roadmap into a 3-year growth vision and execution roadmap
Set annual priorities through the Annual Marketing & Sales Plan, focused on growth, retention and recurring business
Identify the best opportunities by business unit, installed base, segment and market potential

Portfolio management and localization

Deploy the offer roadmap with BU priorities, adapting global value propositions to local needs, regulations and standards
Ensure portfolio consistency across the asset lifecycle, with strong emphasis on recurring offers and service plans
Challenge BUs and global LoBs on required localization, and support new launches through a disciplined go-to-market

Commercial activation and go-to-market

Define the local go-to-market strategy and lead demand generation plans that grow qualified pipeline, especially in early stages
Ensure offer promotion and visibility by partnering with Marcom and Country Marketing on campaigns, content and channel activation
Enable sales with differentiated messaging and commercial materials — offers activated in the field, not just well defined

Installed base monetization and performance

Lead initiatives improving installed base visibility, traceability and commercial exploitation
Use IB insights to sharpen targeting and support customer platforming for deeper penetration and retention
Improve lead generation, conversion and recurring order growth

Pricing and competitiveness

Define and manage local pricing in line with value, competitiveness, margin and market conditions
Leverage historical performance, competitive intelligence and customer value insights
Track market trends and competitor moves to keep the portfolio compelling

Voice of customer and continuous improvement

Capture customer and market feedback to improve positioning and launch effectiveness
Feed voice-of-customer inputs back to global Services marketing and offer teams
Share best practices and refine go-to-market choices based on results

Cross-functional leadership and influence

Align priorities across Services, Sales, Marketing Communication, Category and global teams, embedding Services in country business plans
Influence without direct authority in a matrix environment
Act as a visible leader for Services growth, combining strategic perspective with operational discipline

Qualifications and Skill required:
Master's degree in Marketing, Business, Engineering or related field
Strong experience in Services, Offer Management, Marketing or Commercial Excellence
Solid grasp of service business models, go-to-market, pricing and installed base monetization
Experience building strategic, tactical and operational plans at country, regional or global level
Ability to translate strategy into execution across a matrix organization
Strong analytical skills and comfort with business performance data
Excellent communication and influencing skills, including with senior stakeholders and C-level customers
Strong project leadership…