Brand Manager, Annabelle - Go-to-Market and Trade Marketing

Position: Brand Manager, Annabelle - Go-to-Market and Trade Marketing (12 month contract)
Location: Montreal

Groupe Marcelle is currently looking for a Brand Manager, Annabelle - Go-to-Market and Trade Marketing for a temporary, full-time role (12-month contract).

Reporting to the Senior Brand Manager, Annabelle, you will be responsible for developing trade marketing programs, including promotional strategy, in-store commercial support materials, displays, visuals, and product launch execution for the brand. You will also be responsible for managing various relationships with internal and external partners.

A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

400 Sainte-Croix Avenue, Saint-Laurent Montreal (Quebec)

Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

A growing Canadian company

A stimulating environment where boldness, empowerment, and partnership are encouraged

A human and committed team made up of passionate people moving forward together

Benefits matching your talent

Competitive base salary

Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays

Medical and dental insurance

Health and wellness spending account

Retirement plan and Tax-Free Savings Account (TFSA)

Telemedicine services

Employee Assistance Program

Performance bonuses

Paid holidays during the Christmas season

Paid time off for your birthday

Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches

Free access to our on-site gym at headquarters

Exclusive headquarters benefits

Large free outdoor parking lot (paid indoor parking option available)

Easily accessible by foot from Du Collège metro station

YOUR RESPONSIBILITIES WILL BE

Work with cross-functional teams on promotional products, considering market trends and consumer needs while supporting the portfolio and maintaining profitability

Develop a strong promotional plan that will enable the brand to generate incremental profit

Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review

Determine the optimal product mix and products to develop in support of brand and banner objectives

In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials

Develop strategies and recommendations tailored to each retailer

Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items

Manage program budgets and P&L

Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials

Create training materials for the sales team

Create and present trade programs, launch plans, and promotional plans to internal teams and, occasionally, to retailers

Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth

Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement

Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives

Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget.

WE WOULD LIKE TO MEET YOU IF YOU HAVE

A bachelor’s degree in communications and/or marketing, or any other related field

3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry

Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends…