Regional Marketing Specialist

Location: Montreal

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.
Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.
We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.
About the Role  We're looking for a Regional Marketing Specialist, NA who will plan, orchestrate, and optimize multi-channel campaigns across North American markets. You'll work closely with regional and global sales, product marketing, and digital teams to activate messaging that resonates with segment-specific ICPs, fuels pipeline, and deepens engagement across all lifecycle stages.
This role is predominantly focused on planning and executing field events and regional activations, so it's ideal for someone who enjoys the on-the-ground logistics of bringing campaigns to life as much as the strategy behind them, someone with 2-5 years of experience in B2B SaaS/technology environments who enjoys rolling up their sleeves, experimenting, and continuously improving performance.
What You'll Be Doing  Field Events & Regional Activations   Support end-to-end logistics for field events, regional activations, trade shows, and in-person/hybrid experiences
Coordinate pre-event promotion (invites, registration, Linked In, follow-up sequences) and post-event reporting to tie activations back to pipeline impact
Assist with vendor and venue relationships across multiple markets, keeping events on schedule
Build repeatable event playbooks/checklists to streamline planning across recurring regional activations
Travel within North America as needed to support event execution (approximately 10-15%)
Account-Based Marketing   Support ABM by creating tailored programs for priority accounts, in partnership with sales on account selection and personalized engagement
Campaign Execution   Plan, execute, and optimize coordinated multi-channel campaigns across email, paid and organic social, webinars, and nurture workflows
Build targeted campaigns for specific ICP segments across North America
Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and Contributed Pipeline
Sales Alignment   Act as the link between global marketing and local sales teams
Ensure regional marketing activity is aligned to the North American sales strategy and supports agreed priorities
Partner closely with sales to monitor performance, adjust targeting, and share insights
Reporting & Optimization   Analyze campaign results, identify optimization opportunities, and report on performance with clarity and confidence
What You Bring   2-5 years of experience in campaign execution, ideally within a B2B SaaS or technology environment
Strong experience planning and coordinating events, both digital and in-person - this is a significant part of the role
Hands-on experience running multi-channel digital campaigns with measurable impact on funnel and pipeline performance
Familiarity with Account-Based Marketing approaches and tools (e.g., 6sense, Demandbase, Roll Works)

Experience with Hub Spot and Salesforce is an asset
Confident building and optimizing email journeys, landing pages, and social campaigns
Experience working closely with sales teams and aligning marketing activity to pipeline priorities
Organized, collaborative, and comfortable owning campaigns from planning through to reporting
Data-driven…