Data-Driven Growth Marketing Manager

Objectif

Nous recherchons un responsable marketing croissance pragmatique pour prendre en charge et développer nos programmes d'acquisition de clients numériques. Ce poste consiste à générer une croissance mesurable du trafic qualifié sur le site web et du chiffre d'affaires grâce à des médias payants, à l'expérimentation et à des stratégies marketing basées sur les données.

Purpose

We are seeking a hands-on Growth Marketing Manager to own and scale our digital customer acquisition programs. This role is responsible for driving measurable growth in qualified website traffic and revenue through paid media, experimentation, and data-driven marketing strategies.

The Growth Marketing Manager will manage and optimize paid acquisition campaigns across digital channels while developing structured frameworks for campaign testing, audience targeting, and performance optimization. This role requires someone who is comfortable working directly within advertising platforms, analyzing campaign performance, and identifying opportunities to improve efficiency and scale growth.

The ideal candidate combines strong analytical thinking with operational campaign management experience and a deep understanding of performance marketing metrics such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). This role plays a key part in driving customer growth by identifying, testing, and scaling the digital acquisition strategies that bring new customers to our platform.



Key Responsibilities And Accountabilities

The responsibilities of this position include, but are not limited to the following:

Paid Media And Customer Acquisition

• Own and scale paid acquisition channels as a primary driver of qualified website traffic, customer growth, and revenue.
• Plan, launch, and manage paid media campaigns across platforms such as Google Ads, Meta, You Tube, Programmatic (Criteo) and emerging acquisition channels.
• Manage and optimize paid acquisition campaigns across multiple channels, balancing performance, efficiency, and scale.
• Manage day-to-day campaign operations including budget pacing, bid adjustments, targeting optimization, and creative deployment.
• Continuously optimize campaigns to improve ROAS, reduce CAC, and increase revenue contribution from marketing channels.

• Develop and execute structured experimentation programs across audiences, creative, landing pages, and bidding strategies.
• Continuously test and refine campaign targeting, messaging, and creative formats to improve acquisition performance.
• Analyze funnel performance and marketing metrics including CAC, LTV, conversion rates, and revenue attribution.
• Identify and test new acquisition channels, platforms, and audience opportunities that can unlock incremental growth.
• Monitor industry trends and platform updates to identify emerging advertising opportunities and competitive advantages.

• Develop a scalable creative testing engine that continuously generates and evaluates new ad concepts.
• Collaborate with internal teams and external freelancers to produce high-performing creative assets including ad copy, visual formats, and video content.
• Develop performance-driven creative briefs informed by audience insights, campaign data, and competitive research.
• Continuously test creative formats, messaging, and audience targeting to improve engagement and conversion performance.

• Provide direction and support for lifecycle marketing and social media initiatives so they align with customer acquisition and growth priorities.
• Work closely with the Lifecycle Marketing and Social Media Marketing Supervisor to ensure alignment between…