Creative Director; Writer) Passport Brand Design

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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Passport Brand Design, is seeking a visionary Creative Director, Writer to lead brand storytelling and campaign concepting for a major North American client in the nicotine category. Reporting directly to the Executive Creative Director of Passport based in New York City, you will do more than write copy — you will architect the narrative soul of premium brands, translating high-level strategy into sophisticated, engaging, and culturally resonant creative work.

While your foundation is rooted in copywriting, you bring a sharp visual sensibility and a deep strategic mindset to the table, allowing you to shape the entire brand experience. We are looking for a creative leader who understands the nuances of regulated categories, thrives in a highly collaborative, cross-office environment, and is driven to create work that leaves a lasting impact on both the brand and its audience.

• Lead the conceptualization and execution of integrated campaigns, ensuring the brand's voice is sophisticated, consistent, and compelling across all touchpoints
• Drive creative excellence and strategic storytelling for a highly visible North American nicotine client, managing campaigns and adapting brand voice across a diverse portfolio of brands within the category
• Architect high-level brand narratives and storytelling frameworks specifically tailored to a large client in the nicotine category
• Partner closely with Art Directors, Strategists, and Account leadership to transform strategic insights into actionable, award-winning creative solutions
• Present creative concepts to senior client stakeholders with conviction, clarity, and a deep understanding of their business objectives
• Mentor, guide, and elevate the work of creative team members, fostering an environment of continuous learning and creative excellence
• Exercise keen judgment in refining and optimizing copy, ensuring every word serves a distinct purpose in driving the overall brand experience

• A strategic, clear, and curious problem-solver who excels at simplifying complex brand challenges into elegant, compelling narratives — seamlessly bridging the gap between copy, visual design, and overarching strategy
• An empathetic collaborator who builds deep trust with…