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Job Description & How to Apply Below
About
The Role The Marketing Specialist will develop B2B and internal marketing campaigns that showcase Altasciences’ brand, people, expertise, and services. Tasks will include content creation (including email marketing, blog articles, social media posts, ads, and infographics), video and podcast production, and project coordination from concept through distribution. They will also support our company’s social media strategy and content planning. Their creative and analytical thinking skills and strategies will be an essential part in driving our company’s narrative, enhancing our organization’s image, improving communication with clients, and encouraging business growth through effective campaigns.
This job is 90% remote — must be able to come into our offices in Quebec (Montreal, Dorval, and Laval) as needed for video shoots and other in-person activities.
What You’ll Do Here Build B2B marketing campaigns (from A to Z) and tools to raise brand awareness and generate leads/sales: social media, email marketing, digital advertisements, website content (blogs, service summaries), etc.
Develop and source content for digital platforms (website, social media, etc.)
Develop and produce video content, including concepts, scripts, interview questions, participant coordination, filming, editing, captioning, and development of supporting promotional content
Coordinate and produce Off-Label With Altasciences podcast, including all pre- and post-production, and supporting promotional content
Assist in social media optimization strategies
Write and edit blogs, articles, and press releases
Manage timelines, schedules, deliverables, and review cycles for projects, including those of project participants
Collaborate with subject matter experts to translate scientific information into engaging, understandable content
Apply SEO and AIO best practices in all content creation
Identify and engage with vendors (especially to secure ad space, article publication, etc.)
Build internal marketing campaigns (from A to Z) and tools to raise brand awareness amongst employees at Altasciences
Ensure brand unity across all Altasciences’ sites and locations
Ensure marketing literature is kept up to date
Contribute to monthly and quarterly marketing reports
Any other related tasks as needed, such as (but not limited to) formatting presentations, branding of documentation, updating/building templates, and proofreading/copyediting
What You’ll Need to Succeed Degree in Marketing, Advertising, or equivalent (DEC or Bachelor’s).
Minimum two (2) years of related experience
Excellent video editing skills
Excellent copywriting and copy editing skills
Highly organized, ability to work on multiple projects simultaneously with evolving priorities
Solid understanding of social media (especially Linked In)
Knowledge of Google Ads, Google Analytics, Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Linked In Campaign Manager
Strong computer literacy (namely Outlook, PowerPoint, Excel, Sharepoint, and Drupal).
Project management experience
Strong attention to detail
Bilingualism (French and English / written and spoken)
Ability to work autonomously and efficiently
CRO or Pharma industry experience will be considered an asset
Altasciences strives to provide a French work environment for its employees in Quebec. Altasciences has taken all reasonable steps to avoid imposing the above language requirement other than French. This requirement is essential for the position of Marketing Specialist, but not limited to, the following reason(s):
The employee frequently communicates with Altasciences employees across Canada and the United States. As such, English is the primary language used to correspond between offices.
The employee frequently communicates with English-only customers outside the province of Quebec.
What We Offer:
Altasciences offers a wide variety of benefits to help our employees live healthy and fulfilling lives both at and outside of work.
Altasciences’ Benefits Package Includes:
Health/Dental/Vision Insurance Plans
401(k)/RRSP with Employer Match
Paid Vacation and Holidays
Paid Sick and Bereavement Leave
Employee Assistance & Telehealth Programs
Altasciences’ Incentive Programs Include:
Training & Development Programs
Employee Referral Bonus Program
Annual Performance Review
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