Marketing Manager; Temporary

Position: Marketing Manager (Temporary Contract)
OUR STORY
Tech Insights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, Tech Insights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 150,000 users access the Tech Insights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. Tech Insights’ customers include the most successful technology companies who rely on Tech Insights’ analysis to make informed business, design, and product decisions faster and with greater confidence.

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WHY WORK WITH US

Company-sponsored training and development opportunities

Health benefits package (health, dental, vision)

Flexible vacation policy

Community involvement opportunities through charitable alliances:

Wellness resources and support

Inclusive environment that prioritizes diversity, equity, and accessibility

High-growth company driven by high performance

Expected annual salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY:

This is an 8-month temporary contract with a possibility for extension.

Tech Insights is seeking an experienced and highly organized Marketing Manager. The Marketing Manager is responsible for the development and execution of the marketing plan for key semiconductor industry segments through a fully digital integrated marketing campaign. You will work closely with Sales, Product, and Product Marketing and deliver projects globally.

You will be responsible for budget management for their dedicated segments and will work with other marketing operations team members in digital production and marketing automation. This position is an onsite role, based out of our office in Ottawa.

WHAT YOU’LL DO

Recognize and analyze significant market trends to shape and guide marketing strategies.

Build and maintain an ongoing content engine to support digital campaigns.

Select the most appropriate marketing channels for each target segment.

Ensure that sales and product teams are fully informed and engaged in marketing initiatives.

Collaborate with the sales team and work across global programs to build and execute integrated marketing programs.

Manage and coordinate events in our core markets.

Develop and maintain a marketing plan, ensuring that programs are always on and planned at least two quarters in advance.

Provide detailed tracking and reporting on the success of marketing programs, including key performance indicators (KPIs) and ROI analysis.

Use data-driven insights to make adjustments to the marketing plan and optimize campaigns for better results.

Ensure that sales teams are effectively following up on opportunities created by marketing initiatives.

WHAT YOU’LL BRING

A minimum of four to six years of practical experience in marketing.

A Bachelor's Degree in business, marketing, or a related field is required.

Familiarity with marketing automation tools such as Pardot, Salesforce, or similar platforms

Proficiency in creating and managing budgets.

Exceptional verbal and written communication skills.

Skillful in tailoring messages and content to meet the specific needs of diverse markets.

Strong organizational skills and meticulous attention to detail.

Demonstrated capability in strategic thinking to align marketing efforts with overall business objectives.

A proven…