Email Marketing Specialist

• 50% discount on all products
• Flexible hours
• Opportunities for advancement within the company
• Being part of a family-owned business committed to the community
• Performance bonuses (in-store sales or management position)
• Recognition program for years of service
• Innovation program to encourage idea sharing
• Referral bonus
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends)

• Group insurance plan
• Three (3) to five (5) paid personal days (depending on the position)
• Minimum of 2% employer contribution to your RRSP

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Reporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey.

• Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives.
• Plan, build, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys).
• Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives.
• Collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistency in communications and audience targeting.
• Partner with CRM and data teams to develop and optimize customer segments, personalization strategies, and audience targeting to improve campaign performance.
• Support the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering).
• Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines.
• Develop, execute, and analyze A/B tests to optimize campaign performance, customer engagement, and conversion.
• Analyze campaign, customer, and segmentation performance and provide data-driven recommendations to improve engagement, retention, and revenue.
• Support the development and optimization of automated customer journeys, including welcome, retention, and reactivation.
• Identify opportunities related to content, segmentation, personalization, and customer lifecycle marketing to improve campaign performance and customer experience.
• Use artificial intelligence tools to help optimize content creation, segmentation, personalization, testing, and overall campaign performance.

• Analytical and results-oriented mindset:
  You interpret performance data and translate it into actionable recommendations to optimize campaigns.
• Strategic perspective:
  You understand business challenges and contribute to initiatives that support growth and customer engagement.
• Excellent prioritization skills:
  You effectively manage multiple projects simultaneously in a fast-paced environment while meeting deadlines.
• Attentio…