PENN. Fashion Creative Director

Lead PENN.’s fashion-forward creative vision through art direction and visual merchandising in a hybrid environment supporting Canadian retail.

Reporting to the VP Marketing, the Creative Director shapes campaigns, digital, e-commerce and in-store experiences. This permanent leader connects brand storytelling, product and customer experience across PENN.’s touchpoints. The role guides multidisciplinary teams spanning Art Direction, Graphic Design and Visual Merchandising.

• Define recognizable creative concepts from brand strategy and customer insights
• Own windows, mannequin styling, outfitting, signage and product presentation
• Evolve visual identity and brand codes across every channel
• Lead Visual Merchandising evolution with Retail and Merchandising
• Develop creative leaders and multidisciplinary teams through clear feedback

• Minimum 10 years’ progressive creative experience in fashion or retail
• Creative leadership experience supported by a strong portfolio
• Visual Merchandising and in-store creative experience at scale
• Experience leading multidisciplinary creative teams and external partners
• Bilingual French and English communication across Canada

Shape PENN.’s distinctive fashion authority through creative leadership, visual merchandising, campaigns and connected customer experiences.