Sales and Sales Operations Lead

About Mira  Mira is a San Francisco-based hormonal health company hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.
About Mira  Mira is a San Francisco-based hormonal health company hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.
Mira's breakthrough innovation was creating the market's only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful - so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.
We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data- turning hormone information into practical guidance for everyday wellbeing.
About The Position  We are looking for a  Sales Operations Lead  to build the sales process, data infrastructure, and operating rhythm that our fast-growing B2B business has never had. You’ll own the practitioner funnel end to end, from first outreach through retention, and build the systems, team, and processes that scale it. This is a hands-on, build-from-scratch role - you’ll start by working the funnel and speaking with practitioners yourself.
If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!
Responsibilities  Sales   In the first months, get boots on the ground: work the funnel and speak directly with practitioners yourself
Funnel Strategy & Analytics   Own the practitioner funnel end to end, from lead handoff through retention, and identify where and why practitioners get stuck
Segment funnel conversion by practitioner avatar to guide ongoing avatar refinement
Build a lead scoring model and the systems to prioritize outreach based on it
Report on funnel performance and deliver a quarterly plan with targets
Systems & Cross-Functional Alignment   Vet, onboard, and manage the sales and marketing tech stack, including Hub Spot pipeline architecture and product usage data integration
Partner with clinical and customer success teams on practitioner handoffs, onboarding milestones, and retention triggers
Build and manage the retention plan, including follow ups, win back outreach, and referral tracking
Lead cross functional projects across sales, marketing, and clinical teams, with clear owners, timelines, and results
Sales Operations & Enablement   Build the sales process and playbook, and train the team to use it
Own enablement content, including sales scripts and training materials for the team
Design and manage a multi touch outreach cadence across the funnel
Build, manage, and grow the sales team as we scale, including hiring and commission plan design
Requirements  Must have   5+ years leading and scaling sales operations, revenue operations, or commercial teams in B2B
Clinical sales experience, ideally with long, relationship driven sales cycles
Clinical background or strong clinical fluency
Startup experience, having built teams and processes from scratch
Strong analytical skills, with a track record of turning data into clear action
Project management experience leading initiatives across multiple teams
Hands on experience with Hub Spot or a comparable CRM, plus sales and marketing automation tools
Comfortable using AI tools to speed up analysis, content creation, and workflow automation
Nice to Have   Sold to integrative or functional medicine practices
Strong hormone specific clinical background
Hub Spot certified
PMP certification
Deta…