CRM Analyst

Position Summary

The CRM Analyst supports the CRM Manager in driving customer retention through digital gaming campaigns and ensures CRM system data is accurate and compliant.

• Create, maintain, and implement digital gaming campaigns with the CRM Manager and team.
• Complete data intake, including market research, territory management, and online marketing campaigns.
• Measure, analyze, and report CRM performance metrics to help improve new strategies and campaigns and deliver a better guest experience online.
• Create target selections and suppress ions, configure marketing offers, set up test groups, create campaigns to run on automated schedules, and define simple and moderately complex queries.
• Analyze company and competitive performance.
• Create ad‑hoc reports for Mohegan and its stakeholders.
• Identify key trends and factors influencing customer behavior, such as customer activity and loyalty.
• Communicate and work closely with internal and external departments to understand the company’s needs and proactively seek solutions and make improvements.
• Promote superior guest service by troubleshooting guest service issues and provide solutions to both Mohegan Sun and Fan Duel customer service teams.
• Work closely with Mohegan Corporate Compliance to ensure online policies and procedures are aligned.
• Perform other duties as assigned.

• Bachelor’s Degree in Mathematics, Computer Science, Economics, or related fields.
• Two or more years of work experience in data management, data analysis or business analysis.
• Intermediate knowledge of Microsoft Office, SQL programs, Power BI, and statistical programs (R or comparable analytic tool).
• Familiarity with statistical data analysis in academic or work environments.
• Basic knowledge of HTML is a plus.
• Excellent written and verbal communication skills.
• Casino experience preferred but not required.

• Excellent editing and proofreading skills.
• Excellent organizational and multi‑tasking skills.

• Mohegan Corporate office and departmental policies and procedures.
• Appropriate regulations that pertain to Mohegan Information Systems.

• Fast‑paced office work environment.
• Must be able to sit in front of a computer screen for extended periods of time.
• Must be able to work various shifts and flexible hours with occasional travel required.

Regular

Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, the United States of America, or the State of Connecticut.