Analyst-Digital Brand Advocate

Overview

Analyst-Digital Brand Advocate at Lowe's Companies, Inc. Join to apply for the role at Lowe's.

The Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on  The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting.

The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution

• Bachelor's Degree in Business, marketing, finance, statistics or related field or equivalent experience
• 2 years of Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience

• Experience in vendor management systems, digital marketing, ecommerce, and merchandising

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

Lowe’s is a Fortune 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

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Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.