Dir-Digital Engagement

Do your best work in Mooresville. This role is based at our headquarters, where you can collaborate, take a walk, grab a bite, and more. Lowe’s invests in you to help you find inspiration.

The Director of Digital Engagement is responsible for designing engagements that drive onboarding, customer satisfaction, retention, and conversion on

• Develop the engagement strategy to optimize digital commerce on  for DIY and/or Pro customers in partnership with Technology, Marketing, and Merchandising senior leaders.
• Develop and maintain an engagement calendar ensuring organizational awareness and support to drive onsite top‑and‑mid‑funnel engagement strategies and event customer satisfaction, retention, and conversion for
• Plan digital merchandising tactics that maximize site real estate and deliver against organizational priorities.
• Deliver new technologies, tactics, and tooling to achieve consumer engagement goals in partnership with Digital Product and DACI teams.
• Design enterprise‑led and online‑only events across all digital/omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, Marketing, and others.
• Develop strategic plans to create a catalog of engaging merchandising content that will educate, motivate, and inspire digital customers toward starting and finishing their home improvement projects, and deploy these shoppable content libraries across the  digital ecosystem.
• Analyze performance against assigned objectives to maximize sales, margin, retention and conversion to inform future digital and omnichannel strategies.
• Build, develop, and lead a highly skilled and engaged team, and focus on clear and consistent communication around company objectives, responsibilities, and expectations.

• Bachelor’s degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement.
• 10+ years of experience in brand or product management, merchandising, and/or ecommerce.
• 6 years of experience leading a team with direct reports.

• Master’s degree.

• 401(k) with up to 4.25% match.
• Discounted Employee Stock Purchase Plan (15% discount of strike price).
• Tuition‑Free Education.
• 10‑week Maternity/Parental Leave.
• 10% Associate Discount.

Pay Range: $126,900 – $211,900 annually. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information about our benefit programs and eligibility, visit

Lowe’s is an equal opportunity employer and administrates all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.