Sr Analyst, Media Analytics

Responsibilities

• Collect, validate, and analyze performance data across all paid media channels.
• Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
• Track and interpret KPIs such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
• Identify insights and trends to inform optimization opportunities and media planning decisions.
• Support the design and analysis of split tests (A/B tests) and incrementality studies.
• Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
• Ensure data quality, consistency, and alignment with enterprise reporting standards.
• Contribute to continuous improvement of reporting tools, methodologies, and processes

• Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
• 5 Years of general Marketing experience
• 2–4 years of experience in media analytics, digital marketing, or performance measurement
• Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
• Proficiency in Excel and data visualization tools (Tableau, Power BI)
• Strong analytical and problem-solving skills with attention to detail

• Experience in retail, eCommerce, or omnichannel marketing analytics
• Familiarity with marketing attribution, incrementality testing, or MMM methodologies
• Experience using SQL or data querying tools for performance analysis
• Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem