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Sr Analyst, Media Analytics

Job in Mooresville, Iredell County, North Carolina, 28115, USA
Listing for: SalaryGuide
Full Time position
Listed on 2025-12-29
Job specializations:
  • IT/Tech
    Data Analyst, Data Mining
Job Description & How to Apply Below

Responsibilities

  • Collect, validate, and analyze performance data across all paid media channels.
  • Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
  • Track and interpret KPIs such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
  • Identify insights and trends to inform optimization opportunities and media planning decisions.
  • Support the design and analysis of split tests (A/B tests) and incrementality studies.
  • Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
  • Ensure data quality, consistency, and alignment with enterprise reporting standards.
  • Contribute to continuous improvement of reporting tools, methodologies, and processes
Requirements
  • Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
  • 5 Years of general Marketing experience
  • 2–4 years of experience in media analytics, digital marketing, or performance measurement
  • Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
  • Proficiency in Excel and data visualization tools (Tableau, Power BI)
  • Strong analytical and problem-solving skills with attention to detail
Preferred
  • Experience in retail, eCommerce, or omnichannel marketing analytics
  • Familiarity with marketing attribution, incrementality testing, or MMM methodologies
  • Experience using SQL or data querying tools for performance analysis
  • Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem
Benefits#J-18808-Ljbffr
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