Associate Manager, Retail Media Advertising Operations- Paid Search

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- Paid Search role at Lowe's Companies, Inc.

The Associate Manager, Retail Media Advertising Operations will execute campaign trafficking, optimization and reporting of our direct and programmatic retail media business. The primary purpose is to support the Manager, Retail Media Advertising Operations by delivering the daily execution and optimization of digital marketing campaigns. This role supports all aspects of paid search and campaign management, including day-to-day campaign stewardship, client partnership planning and collaboration, and campaign performance recaps and communication.

This individual is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide action plans based on conclusions. The role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI by creating programs from concept to design, or optimizing current programs. Responsibilities include collaboration on creative and ad copy strategies, determining target audiences based on client needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (recurring or ad hoc), tracking results, working with internal tools/processes and external partners.

The individual will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.

• Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms (Google Ads, Criteo, Data On-boarders, etc.)
• Responsible for daily campaign execution, stewardship and optimization of digital campaigns in the respective channel (Paid Search – Google, Sponsored Products)
• Work with internal & partner Client Services to ensure that campaigns meet and deliver client requirements and expectations
• Create a data-driven approach that will formulate reporting and insights into where process development opportunities exist to foster additional training needs among internal and partner Sales and Ad Operations teams
• Collaborate with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are delivered – including identifying process and product inefficiencies with creative solutions to improve operational workflow within the ad journey
• Support campaign and creative QA, including troubleshooting ad-hoc tagging, tracking, and reporting issues
• Collaborate with internal teams to build inventory management processes, including avails and fill-rate insights and growth projections
• Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring and optimization, and reporting
• Partner with the media, digital and IT teams to build processes for shared activities, including onboarding new ad tech partners, developing creative standards, etc.

• Bachelor's Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business or equivalent experience
• 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience
• 1-2 years of hands-on keyboard experience with ad servers and ad management technology (Google Ads, Criteo, Amazon Ads, Walmart Connect, Citrus Ads – at least 1 required)
• Strong knowledge of programmatic advertising, preferably paired with hands-on SSP experience (AdX, Index, Verizon, Magnite, Pub Matic, etc.) and/or experience working with common digital platforms for analytics (Google Analytics, com Score, etc.) as well as hands-on social campaign execution
• Detailed comprehension and experience in trafficking digital video and other formats
• Must have strong analytical skills and be comfortable analyzing data
• Demonstrated ability to thrive in a fast-paced environment while…