Assistant Manager - Influencer Marketing

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The Assistant Manager of Influencer Marketing will support the development and implementation of creator and influencer marketing initiatives that drive impactful business results across paid, earned and owned. This position is responsible for translating marketing strategies into influencer partnerships and executing cross‑functional influencer activations—designed to connect inspiring storytelling to easy buying solutions while driving brand equity, engagement, and sales. Must be able to manage large 360 campaigns and work across multiple teams internally and externally.

The position will serve as a subject matter expert for influencer marketing, execution, and optimization. Must be able to effectively manage multiple stakeholders and lead internal partners, external agencies, and a range of influencer partners and agents. The candidate must have knowledge and experience working in the creator/influencer space, across relationship & talent management, social media, measurement, and affiliate ecosystems, and influencer marketing.

• Partner with cross‑functional teams in an “agile type” setting to execute social and influencer initiatives across the marketing organization in alignment with key stakeholders and delivering on highly impactful creator programming that meets critical KPIs; this role will also be able to function independently in this capacity.
• Indirectly lead peers, internal stakeholders, and agency partners to build and execute against detailed timelines that ensure all influencer programming will make in‑market dates.
• Lead contact and manager for agency partners for assigned campaigns and lines of business.
• Partner with Brand Marketing to ensure all influencer executions align to the strategy, showcase our products, projects, and brand according to our style guide and tone.
• Serve as internal subject‑matter expert for contemporary influencer marketing strategies, staying up to date on emerging trends and the evolving creator economy landscape.
• Work closely with cross‑functional teams like PR, Communications, Brand Marketing, Creative Production, and others to execute a 360 omni‑channel experience.
• Lead cross‑functional teams wishing to support programs via influencer, drive buy‑in and alignment to Lowe’s strategies and process.
• Manage influencer issue resolutions, providing recommendations to influence internal partners toward amicable solutions.
• Own content development for assigned campaigns, including concepting, copywriting, and publishing.
• Oversee and negotiate contracts with influencers.
• Identify new content creators by vertical and category, up‑and‑coming influencer personalities, trends, and communities—particularly in Home and lifestyle categories.
• Cultivate meaningful relationships with creators & influencers, brands, and strategic partners.
• Find new ways to creatively integrate influencer content/activations into cross‑channel, digital marketing, and experiential activities.
• Grow influencer/creator network and maintain proprietary database with accurate records.
• Provide a variety of reporting across campaigns and channel performance.

• Bachelor’s degree in Marketing, Digital, Public Relations, Communications or related field, or equivalent years of experience in lieu of education requirement, if applicable.
• 5 Years strong business acumen and analytical skills.
• 3 Years organic Social Media Marketing experience.
• 1 Year influencer marketing experience.

• 1 Year experience leading social media, influencer and/or public relations at a retailer.
• 1 Year experience managing (directly or indirectly) people at an agency or retailer.

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home‑improvement stores, 530 branches and 130 distribution centers. Based in…