Assistant Marketing Manager, Loyalty

Assistant Marketing Manager, Loyalty – Lowe's Companies, Inc.

Mooresville, North Carolina

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.

The Assistant Marketing Manager, Loyalty, will work with Loyalty Marketing leadership to assist in planning, implementing, and operating loyalty initiatives to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross‑functional teams. The position will report to Marketing Manager, Loyalty, and will serve as a subject matter expert for Loyalty and Customer Marketing. The Assistant Marketing Manager will represent the work of the team to key internal and external stakeholders, as well as lead execution of loyalty campaigns.

Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

• Support execution of overall loyalty strategy, ensuring that projects track against program plan and forecasts
• Partner with Loyalty Marketing Managers to develop organizational processes for new loyalty functionalities and features
• Participate in business requirement gathering for program development and features implementation
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned customer segment to drive customer engagement and retention
• Support Loyalty Marketing Managers in developing and tracking OKRs (objectives and key results), identifying trends and continuous improvement opportunities
• Apply understanding of modern marketing solutions (e.g., first‑ and zero‑party data‑enabled personalization, loyalty programs) to campaign planning
• Be an advocate for the customer and bring customer‑first mindset to all initiatives
• Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Establish strong working relationships with cross‑functional peers

• Bachelor’s degree in Marketing, Digital, E‑Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years data‑driven marketing experience
• 1 Year strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year experience writing strategic briefs and working cross‑functionally and leading customer marketing or integrated teams
• 1 Year leadership experience, preferably in Agile cross‑functional teams

• 1 Year experience managing loyalty programs at a retailer

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

For more information, visit

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit

Mid‑Senior level

Full‑time

Marketing and Sales

Retail