E-commerce & Performance Marketing Manager

E-commerce Growth & Performance Marketing Manager

Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small-chain convenience, tobacco, and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business, designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, we’ll use our new web platform to connect the diverse community of independent convenience retailers with an “endless aisle” of products they need to sell and thrive.

We’re looking for smart, resourceful, and passionate people to join our team.

Job Summary:

The E-commerce Growth & Performance Marketing Manager will be responsible for building and executing strategies to drive qualified traffic, increase conversions, and grow customer lifetime value (CLV) across our new Shopify B2B platform.

This is a high-impact role that combines performance marketing, conversion optimization, and lifecycle marketing to unlock scalable growth for our wholesale ecommerce business. You will use first-party data and customer insights to develop campaigns tailored to our unique vertical and diverse independent retail base.

Key Responsibilities:

• Own the end-to-end ecommerce growth marketing strategy for our Shopify B2B platform.
• Plan and execute paid and organic acquisition campaigns to drive traffic from qualified wholesale buyers (independent retailers and chain/distributor customers).
• Optimize the full customer journey—from discovery to repeat purchase—using lifecycle marketing and data-driven personalization.

Performance Marketing & Analytics

• Manage and optimize paid media channels (Search, Display, Retargeting, Referral) with a focus on ROAS and CAC.
• Partner with email marketing to deploy segmented, behavior-based campaigns that drive retention, cross-sell and upsell.
• Define and track performance metrics such as CAC, CLV, ROAS, conversion rate, AOV, retention rate, churn, and more.

Conversion Rate Optimization

• Lead A/B testing across landing pages, product pages, and checkout flows to increase B2B conversion rates.
• Work with marketing and development teams to continuously optimize UX, mobile experience, site performance, and merchandising.
• Use first-party data and purchase behavior to personalize product recommendations, promotions, and messaging by customer segment.

Platform & Martech Optimization

• Utilize Shopify B2B tools and features (e.g., customer groups, purchase history) to tailor the e-commerce experience for wholesale customers.
• Collaborate with the marketing team to align marketing efforts with product availability, promotions, and customer lifecycle.
• Evaluate and recommend Mar Tech solutions (CDP, analytics tools, marketing automation) that enhance e-commerce performance.
• Thrive in a data-driven, results-oriented environment, and love owning strategy + execution.
• Have a strong understanding of Shopify B2B and how to customize the e-commerce experience for wholesale buyers.
• Can translate first-party data into actionable marketing insights that drive measurable growth.
• Understand how to market to independent retailers and business buyers, with experience in complex buyer journeys.
• Are resourceful, proactive, and able to collaborate cross-functionally with agility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field and/or 4–6+ years of experience in ecommerce growth or performance marketing, ideally in B2B or wholesale industries.
• Strong understanding of Shopify B2B platform and its built-in capabilities.
• Experience driving customer acquisition and retention using paid media, email, CRO, and on-site personalization.
• Experience with Project Management Software such as Monday.
• Proficiency in data and analytics tools:
  Google Analytics (GA4), Shopify Analytics, Klaviyo or other email platforms, A/B testing tools, and CRM/CDP platforms.
• Proven ability to manage campaign budgets with a focus on ROAS, CAC, and scaling performance channels.
• Experience working with segmented customer…