Assistant​/Associate Adjunct Faculty in Marketing and Communications - MKT Consumer Behavior; Semester

Oct 05, 2026

Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century.

The College is committed to the educational benefits of diversity.

MKT-328
Consumer Behavior (4 units)

Undergraduate Spring Semester, 02/08/2027 - 06/06/2027

TTH 3:20 PM - 5:00 PM

Course

Description:

This course begins by looking at the consumer on an individual level, through an examination of the intrapsychic components of consumer behavior. These include consumer perceptions, memory, motivation/values, attitudes and the individual decision-making process. It then moves on to address the interdependent aspects of consumer behavior by examining its social and cultural context, including: the influence of group members on decision making, differences between subcultures within North America, and the nature and importance of cultural differences in consumer behavior around the world.

In addition to a discussion of the basic principles of consumer behavior, emphasis will also be placed on critical evaluation of the supportive evidence, and the research methods used to investigate consumer behavior. The course will also incorporate evolving developments on how artificial intelligence (AI) is affecting consumer behavior.

Qualifications:

• Master’s or Ph.D. degree in Marketing, Communication or a closely related field and a current publication record in the field
• Candidates should have a successful record of teaching experience at the undergraduate level and experience/familiarity with online/hybrid instruction in order to prepare for contingencies. This position requires all course work to be performed in the state of California. Candidates must perform all course-related work within the state of California.

Salary: $8,640 - $13,744, depending on qualifications. The salary range for this position is covered by the Collective Bargaining Agreement between the College and SEIU, Local 1021, who have previously taught the course or BUSAD 128, available here .

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