Visitor Centre Manager - Glen Grant Distillery

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

The Glen Grant’s world renowned Speyside distillery since 1840, and part of Campari Group since 2006. We are seeking an experienced and dynamic individual to lead the operations of The Glen Grant Visitor Centre, currently under renovations and slated to re-open in April’26.

The Manager of The Glen Grant Visitor Centre (“VCManager”) will oversee all aspects of the Visitor Centre and deliver an exceptional guest experience that showcases the distillery’s history and whisky making excellence, to solidify The Glen Grant position as a luxury Speyside single malt and make it a key destination in Speyside, Scotland.

The VCManager is in charge of people management, daily operations, compliance and financial goals, fostering a culture rooted in quality, superior storytelling and safety.

• Operations & Team Leadership
  • Oversee daily activities of the Visitor Centre, ensuring seamless delivery of tours, tastings, retail shop operations and bar service.
  • Build, coach and develop a motivated team (permanent & seasonal staff) alongside the Senior Supervisor and Supervisor.
  • Ensure consistent brand standards across all guest touchpoints.
• Commercial & Financial
  • Manage the P&L, driving revenues from tours, retail and bar, and deliver on key financial KPIs.
  • Identify opportunities to increase spend per visitor and conversion in retail and premium experience uptake.
• Guest Experience & Brand Storytelling
  • Guarantee that Glen Grant’s heritage, Single Malt production and brand values are authentically conveyed at every step of the guest journey.
• Brand Events
  • Support global brand team in the planning and execution of The Glen Grant’s own impactful events and activations at the Visitor Centre, showcasing the brand's liquid superiority, heritage, craftsmanship, and unique attributes.
• Health & Safety, Compliance & Group Standards
  • Own the implementation and diligent management of all Health & Safety requirements, self-assessment questionnaires, and ensure strict compliance with Campari Group and The Glen Grant Ltd policies across operations, people and facilities. For this matter, the Plant Director and TGG Master Distiller will be the direct point of contact.
• Reporting & Governance
  • Maintain regular operational and financial reporting to the Global Brand Homes Director (solid line), ensuring alignment with House of Brands strategies and performance expectations.
  • Collaborate closely with The Glen Grant Master Distiller to integrate Visitor Centre activities with distillery operations.
• Local Community & Ecosystem
  • Act as an ambassador for The Glen Grant, nurturing relationships with local tourism bodies, hospitality partners and community stakeholders to grow footfall and brand reputation.

The VCManager will report to the Global Brand Homes Director with dotted line to the Global Senior Director, Scotch & Jamaican Rums.

The VCManager will have a team of 4 people on site:

• Senior Supervisor
• Supervisor
• 2 VC Guides

In addition, bar/mixology staff and seasonal guides will be hired on a need/seasonal basis. Cleaning & maintenance will be carried out by an external vendor.

Internal:
The Glen Grant Master Distiller, Global Scotch Whisky Director and Brand Manager, Global Senior Director Scotch & Jamaican Rums.

External:
Distillery visitors and HNWI clients, media.

• University Degree preferred
• Languages:
  
  High competency in spoken and written English
• Minimum of 10 years of experience in managing hospitality

• In-dept…