Marketing Co-Founder​/Founding CMO; Equity

Pedal Pulse is building a modern cycling brand with two engines:

1. a subscription cycling app (iOS live, Android imminent)

This is a “digital + real world” play: content, community, commerce, and a physical hub that cyclists actually want to visit.

I’m looking for a Marketing Co-Founder / Founding CMO to take full ownership of growth and brand — across the app and the physical location.

This is not a “manage an agency” role. It’s hands‑on, high‑ownership, build‑from‑zero.

• Paid + performance:
  Meta/Google/You Tube tests, landing pages, funnels, CAC/LTV thinking
• Partnerships: cycling brands, clubs, events, ambassadors, and local tourism/community ties
• Launch marketing: help make the Morton‑in‑Marsh opening a proper moment
• Build the function: playbooks, tooling, and eventually hiring a team from an option pool

You need to be local enough to show up in Morton‑in‑Marsh and get stuck in when needed — especially around launch, events, collaborations, and in‑store moments.

A strong marketer

You can blend creative instincts with numbers and execution.

You likely have:

• Evidence you’ve grown a consumer product (app/subscription/community/DTC)
• Confidence setting strategy and running experiments weekly
• Strong copy + creative judgement (you can tell what will land with cyclists)

A bias to action: ship, learn, iterate

You’re a genuine cycling fan. You follow the sport, understand the culture, and can speak the language without trying.

You don’t need to be elite — but you do need to be credible:

• you ride regularly and/or have raced at any level
• you follow racing and the cycling calendar (and the vibe)
• you understand cycling communities: clubs, group rides, Strava, indoor training
• you have opinions on what makes cycling content worth reading/watching

• Equity-first (~6‑12%), structured with standard vesting
• Salary later once revenues support it (or after fundraising)
• Option pool will be created for the broader team, with room to grow equity over time
• Optional: personal cash investment (separate from earned equity) and/or introductions to angels is helpful — not required

• Android: launching soon

Message me with:

1. 2–3 sentences on your most relevant growth win

2. Links to anything you’ve built (brands, campaigns, products, socials)

3. Confirmation you can be locally hands‑on in Morton‑in‑Marsh

4. Quick authenticity check: your favourite race to watch + your last ride (one line each)