Senior Brand Marketing Specialist

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This is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven by innovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’ll play a key role in shaping how our most advanced products come to life—through powerful storytelling, breakthrough campaigns, and unforgettable rider experiences. You’ll collaborate across disciplines—from design and product to global and regional marketing—to define positioning, create go-to-market plans, and craft stories that cut through and stand the test of time.

You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, and bring incredible innovation to riders everywhere. If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, and relentless curiosity—this is your opportunity to leave your mark on a brand that defines performance. Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global Rider Promise team, Product, and regional marketing leads to deliver bold, premium, and consistent storytelling that builds brand equity and inspires riders across the globe.

• Implement best‑in‑class product marketing for equipment related products across shoes, saddles, wheels, tires and more.
• Own end‑to‑end product marketing campaigns from ideation and briefing to asset creation, messaging, and go‑live logistics.
• Define the right introduction strategy for new product introductions (NPIs), including sustain plans, in collaboration with the Global Equipment Program Manager.
• Create marketing campaigns to support the sell‑through of slow‑moving products.
• Develop and execute marketing campaigns and initiatives to promote the equipment category, helping define messaging and creative with the Equipment Program Manager.
• Conduct comprehensive market analysis to identify trends and opportunities against competitors and provide feedback to product to refine product lines.
• Ensure consistency in brand messaging and visual identity across all marketing channels and materials.
• Help shape the brand’s visual identity and create compelling narratives across digital, social, e‑commerce, retail, and experiential platforms.
• Collaborate with product design, operations, retail, CRM, and digital teams to ensure an authentic and consistent presence across key touchpoints.
• Collaborate with regional marketing teams to translate global brand strategies effectively and authentically in regional markets.
• Lead marketing kick‑off meetings and present 12‑month calendar to leadership annually.
• Support and lead product launches worldwide, demonstrating what great looks like in presenting a product, strategy, and idea.
• Support Category/Product teams with feedback on pricing, product line‑up, demand planning, and introductions.
• Provide insights based on market feedback around consumer behavior, trends, and the competitive landscape.

• A degree in Marketing, Business, or a related field.
• Proven experience in marketing strategy development and execution, preferably in a similar industry.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills, capable of building strong relationships with diverse stakeholders.
• Creative and strategic thinker with a passion for driving brand growth.
• Ability to work under pressure and meet tight deadlines.
• Experience in managing budgets and evaluating ROI.
• Knowledge of the cycling industry and consumer behavior trends is a plus.
• Experience with copywriting is a plus.

Below is a summary of compensation elements for this role at the company if based in the following locations:

Base Pay Range: $90,000 - $115,000

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.

As a full‑time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.

• Competitive pay with annual performance‑based…