Sales Account Executive

Sales Account Executive – Lamar Advertising Company

Location:

Morgantown, West Virginia.

First‑year earnings potential: $55,000 – $80,000 (includes commissions). Unlimited commission earning potential as you build a book of business.

• Meet and exceed sales targets and monitor personal sales data and reports.
• Target businesses in the assigned area and visit each established Lamar client as well as competitor’s clients within a specified time frame.
• Exhibit working knowledge of local and national competition.
• Cluster accounts to work them efficiently.
• Identify potential growth areas and open new accounts.
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research.
• Develop presentation skills by utilizing computer tools and presenting to clients on a regular basis.
• Develop new product knowledge and selling skills.
• Actively participate in sales meetings, regional meetings, seminars, and trade shows.
• Perform administrative duties such as:
  • Maintaining daily, weekly, and monthly sales plans a month in advance.
  • Following up on all client production orders and problem‑solving any issues that may arise.
  • Maintaining organized and up‑to‑date records of clients and sales activity.

• Comfort making cold calls over the phone and in person.
• Ability to make oral presentations and clearly articulate policies and procedures.
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds.
• Motivation to learn new technology and systems.
• Ability to exhibit effective time management and self‑organization.
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers.
• Ability to communicate professionally both verbally and in writing.
• Ability to perform effectively under fluctuating workloads.
• A knack for making connections and gaining the trust of others.
• Ability to meet a sales quota and utilize general sales techniques.
• Intrinsic self‑motivation to overcome challenges and meet goals.
• Resilience in response to rejection.

• Current and valid driver’s license required.
• College degree preferred.
• Previous outdoor advertising sales experience preferred.
• Proficiency in Microsoft Office Suite.
• CRM experience preferred.

• A Monday‑Friday schedule with paid holidays, with a combination of time spent in‑office and selling in the field.
• No commission cap, so earning potential is unlimited as you grow your book of business.
• Monthly auto and cell allowances for work‑related expenses.
• Comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School.
• Multiple medical plan options and a health savings account.
• Hospital, Critical Illness, and Accident coverage.
• Dental and vision insurance.
• Short and long‑term disability and paid parental leave.
• 120 hours of paid time off (PTO) that increases with tenure.
• 12 paid company holidays, including Presidents Day and Juneteenth.
• 401(k) plan with company match.
• Employee stock purchase plan.
• Wellness program incentives such as medical plan premium holidays and HSA contributions.
• Ongoing professional development and internal leadership programs to maximize your career potential.
• Advancement opportunities; our goal is to promote all Sales Managers from within.

• The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
• Physical demands include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%.

Please note:

Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment that compares your soft skills to those required for success in this role. Please answer honestly; this is not a test. Not completing the assessment may result in disqualification from consideration.

Candid…