Social Media Manager​/Graphic Designer

Weichert Co is hiring a Social Media Manager/Graphic Designer in Morris Plains, NJ. The Social Media Manager/Graphic Designer is responsible in assisting with the day-to-day planning, execution, reporting and research related to the implementation of the social media strategy and for driving the company’s brand presence across all platforms, such as Tik Tok, Instagram, Facebook, Linked In, and You Tube, while ensuring brand consistency and advancing our mission to offer a seamless real estate experience.

This role will develop, plan and execute social media editorial and content strategies across various social media channels. This person will help identify and target key audiences to drive engagement and increase awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications.

Job responsibilities include, but are not limited to, the following:

• Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users.
• Oversee development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy).
• Work with the creative team to develop measurable objectives and innovative strategies for expanding Weichert’s social media presence.
• Work with the creative team to ensure branding consistency across all platforms and campaigns.
• Contribute to rebranding efforts as needed.
• Work directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions.
• Develop specific, measurable objectives, as well as innovative strategies to build the Company’s social media presence and advance the brand and message.
• Manage and maintain a library of content assets that speak to target audience and drive engagement.
• Set up and optimize social media pages to enhance visibility and engagement.
• Stay updated on social media trends, algorithms, and design innovations to keep the brand’s content fresh and competitive.
• Prepare and present design concepts and rough drafts to internal teams and stakeholders for review.
• Maintain templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects.
• Ensure all assets meet brand guidelines and are up to date for future use.
• Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns.
• Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed.
• Support employee and agent engagement efforts through social media to help amplify their roles as Company advocates.
• Create presentations on social media best practices for internal training/education.
• Remain immersed in emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business.
• Perform other duties as assigned.

The ideal candidate will meet the following requirements:

• Bachelor’s degree in Marketing, Graphic Design or a related field or proven experience as a Social Media Manager, with a focus on content creation.
• Portfolio on request.
• Minimum 3 years’ experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus.
• Minimum of 2 years’ experience in graphic design and print production role with proven skills in brand work a must.
• Experience managing social media initiatives in a corporate setting required.
• Knowledge of real estate marketing is a plus.
• Passion for social media with strong knowledge of social media platforms such as Hootsuite, Sprout Social, Metricool or other social media planning tools.
• Experience in video editing and animation for social media.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva.
• Demonstrated proficiency in writing, editing and interviewing.
• Knowledge of social media platforms, best practices, analytics tools, and print media.
• Ability to work on multiple projects, meet deadlines, and adapt…