Director of Outreach & Marketing

Salary Range: $ To $ Annually

New Jersey - Hybrid/Flexible

$100,000-$120,000 annual salary

• Performance-based bonus opportunity
• Medical, dental, and vision insurance
• 401(k) with company match
• Life insurance
• Paid time off
• Paid holidays
• Hybrid/flexible work environment
• Opportunity to help shape the growth of a growing ABA organization
• The opportunity to build and lead outreach and growth strategies rather than simply maintain an existing program

Hand Over Hand is growing, and we're looking for a Director of Growth & Outreach to help us build our presence throughout New Jersey. This is not a traditional marketing job. We are looking for someone who knows how to build relationships, create opportunities, develop partnerships, strengthen a brand, and turn connections into growth.

You will build relationships with healthcare professionals, schools, therapists, community organizations, referral sources, and strategic partners while developing marketing and outreach strategies that help more families discover Hand Over Hand.

If you're energized by networking, relationship-building, business development, and creating something from the ground up, this could be the opportunity for you.

You will have the opportunity to help define what success looks like and build the systems needed to measure it.

• Develop and execute a strategic outreach plan throughout New Jersey.
• Build relationships with physicians, pediatricians, schools, therapists, social workers, healthcare providers, and community organizations.
• Develop and maintain referral partnerships and strategic relationships.
• Identify new opportunities to connect Hand Over Hand with families and communities.
• Represent HOH at networking events, conferences, schools, community events, and professional organizations.
• Maintain consistent follow-up and engagement with referral partners.

• Identify new markets, communities, partnerships, and opportunities for growth.
• Develop strategies to increase qualified referrals and client starts.
• Research market trends and identify opportunities for HOH to expand its presence.
• Develop market-specific outreach strategies.
• Track outreach activity, referrals, partnerships, and results.
• Work closely with leadership, Clinical, Operations, Staffing, and Talent Acquisition to align growth with our ability to serve new families.

• Help shape and execute the Hand Over Hand marketing strategy.
• Strengthen our brand and increase awareness throughout the communities we serve.
• Oversee marketing campaigns, social media, digital presence, promotional materials, and community communications.
• Develop materials that help families, referral partners, and professionals understand who we are and what we offer.
• Coordinate with outside marketing partners, vendors, or agencies when appropriate.
• Evaluate what's working and adjust strategies based on results.

We're looking for someone who is equally passionate about building relationships and building our brand. This role requires someone who can:

• Build genuine, lasting relationships with referral sources, healthcare professionals, schools, community organizations, and strategic partners
• Develop and execute creative marketing and outreach strategies
• Turn relationships and marketing opportunities into measurable growth
• Represent Hand Over Hand confidently in the community and across professional networks
• Think strategically while also being willing to roll up their sleeves and make things happen
• Identify new opportunities, develop partnerships, strengthen our presence, and help expand our reach
• Balance relationship building, marketing, business development, and measurable results

• Must live in New Jersey
• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field preferred.
• 5+ years of experience in marketing, business development, outreach, community relations, healthcare growth (preferably ABA), or a related field.
• Demonstrated success building professional relationships and partnerships.
• Healthcare, behavioral health, ABA, pediatric, education, or related experience strongly preferred.
• Excellent communication, presentation, networking, and organizational skills.
• Ability to travel throughout New Jersey for meetings, events, and outreach activities.